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Business Proposal Template Library

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What's Inside?

Why Business Proposal Templates Matter & How to Craft The Perfect Business Proposal 

According to a study, on average it takes 2.3 days to prepare a business proposal. Crazy right? They say the essence of a sales deal is dependent on the sales proposal itself after the skills of persuasive of the salesperson. Yet it still takes too much time and still, the most searched word on Google is “How to make a business proposal?” and “How to write a business proposal template?. These two questions are just tailor-made search questions for Decktopus because all we do is help people create business proposals, give them business proposals templates or give them all the tools to create and duplicate their own business proposals templates.

Go to our “Business Proposal Template” Page to Start Working

A convincing strategic business proposal is a magnificent chance to draw in new business. To land the optimum business proposal presentation, you should be covering something that is concerning the client and how your products or services can be the answer. Here are some proven methods that work; take advantage of your business. 

While it might appear to be overpowering, we portray the key stages, styles, and substance of a fruitful proposal. There are likewise various helpful apparatuses and strategies that can improve your offering and selling system. The incorporation of these ideas brings about more grounded and more alluring business contributions. 

What's an idea? To give the user a manual for a strategic business plan, we should be clear about what kind of business proposal we mean. A strategic business plan is a composed proposal of administrations customized to a client. An offer isn't a marketable strategy. Strategies address an organization's operational and monetary objectives. While it's anything but a significant corporate record, it is altogether different from a business proposal. 

Why business proposals matter?

Make sure the business proposal firmly states who you are and additionally why you are the most ideal alternative for the customer. Distinguishing the crowd of the offer is the main factor in getting the business proposal right. The writer needs to comprehend the peruser on the opposite side of the business proposal. A typical slip-up is to compose an overall non-specific offer. A composed proposition portraying your administrations to any crowd has little effect. The client would not like to decipher the advantages of their offers - that is the creator's work. General recommendations don't give a reason or persuasive document.

Some Questions to Consider While Crafting a Proposal

1. What is your role? 

2. Who settles on the choices? 

3. What are your primary concerns? 

4. What backing of assets do they have? 

5. Do you know your answer and your organization? 

6. What is your experience in the business? 

To ensure your proposition is just about as successful as could be expected, get ready, plan, compose, and audit considering your crowd. The time you invest in understanding the peruser saves energy in the later phases of offering improvement. 

Directing a Discussion with the Customer to Examine the Outcomes of your Proposal

A fruitful strategic plan typically starts with an inside and out conversation or a call for results. At whatever point conceivable, the creator ought to have an insightful and vital discussion straightforwardly with the customer to comprehend their needs. By examining the outcomes, you can assemble data about the client's present issue, objectives, and potential arrangements. This basic insight is assembled through explicit inquiries posed with a receptive outlook. 

Examining the outcomes of a proposal

This wide conversation unites the worries of the main vested parties all through the organization. Partners can be a chief, an agent, or an office administrator. It's anything but a setup relationship with your customer or it might require cautious treatment of an expected new customer. Examining the outcomes can likewise give important data outside of the client's organization. like conversing with your business director for a cutthroat examination or a research and development specialist about new arrangements.

A full conversation of the outcomes will incorporate every other person who can give pertinent data about the customer's necessities. Your idea is a solution to your concern. The author or group should completely comprehend your interests, needs, and needs of the difficulty you can propose a solution. This is the core of the report and proposal. Your organization needs to concoct an offer that preferably addresses client issues over any of your rivals. The proposed arrangement should be successful, productive, and significant.

Ask the question “Why?”

A proposal doesn't highlight how big your company is. Highlight how much you can do for your client's business.
How much you can do for your client's business?

This is one of the first things we teach in our suggestion writing course. A simple but important question about alignment is “Why?” Why should the customer choose you? With the involvement of the audience and the results of the discussion of the findings, you must critically question your solution. Where do you create added value? How do you increase customer satisfaction? long-term success How do you solve problems uniquely? What aspects prove its reliability? What impact will your solution have on your business? Have you ever worked and tried? 

Familiarity allows what is offered to be refined and narrowed down as a new customer needs more detail about your ability to solve their problem. 

Check the Competition 

Your business proposal will likely be checked against several competitors. So, understanding what your competitors can offer will improve your presentation. Some RFPs provide a list of all companies that have downloaded the offer documents. Your industry indicates potential competitors who will also submit business proposals. If possible, review your competitor's previous work to give you some context about the solution, strategy, and pricing that they will be offering. Refine your business proposal plan to make it more attractive than your competitors. 

Competition for business proposal templates

All of the guides we provided in this prep phase seem to be full of questions, ideas, and content. It needs to be organized to produce a coherent and compelling document. We recommend using a mind map tool. It allows you to grasp all of the ideas and their relationships that need to be incorporated into a visual design. Many online programs make it easy to capture these ideas through a digital platform. 

Using a mind map ensures that you collect all of the important concepts. You can then organize these in the central structure of an offer document. This organization is especially valuable when you are working with a team on business proposal development. Using a mind map will summarize everyone's inputs and make it possible to organize and rearrange them until the content is a consistent, high-quality proposal sketch, content that we have tested to be the most effective. 

How to Write a Proposal 


The title should be crisp, appealing, and provide a one-line overview of the entire proposal. "Proposal to XYZ Company" as the title is a missed opportunity. It's boring and doesn't provide valuable information to the audience. The title of this proposal corresponds to the title of a book, "Book". And who would buy a book with that name? Do you remember how important the audience is? Imagine which headline you would like to read. The title is the first line of your document, so it should make a good first impression. Be appropriate and persuasive to the customer. 


Here is where you write a summary for an offer of the entire business proposal. You should include relevant information about the offer and highlight how it will solve the customer's problem. The summary should be convincing, clear, and contain only concepts from the business proposal. (No new information has been entered here! 

Summary of business proposal templates

Problem and Solution

This section deals with the customer's problem and its solution. This is where you can present your deep understanding of the customer problem, it may or may not be in the form of a full analysis, the depth of the analysis depends on the specific offering. Some customers may already have clarified your exact problem. Others may just have a goal or KPI (Key Performance Indicator) that they want to achieve and are unsure of their current barrier. 

Whether brief or detailed, the first goal is to have their knowledge of the problem and the customer should feel that their problems are understood to have confidence that the proposed solution will be successful. Your offer should then solve your problem in an orderly and effective manner. Clarify how each facet or phase of your proposed strategy will contribute to the overall solution. The reader should be able to draw a straight line between your solution and their problem. Use specific, jargon-free terminology to outline your offering. 

Problem and solution in business proposal templates

No matter how technical the solution is, the writing needs to be accessible and audience-focused. For example, the document would be worded differently if the reader, i.e. the manager of the construction company, is familiar with geotechnical work or is doing it for the first time. If you are not sure whether your technical writing is accessible, you can find an update in our beginner's guide to technical writing

This section also defines the scope of the solution. It is important to clarify where the solution starts and ends. For example, an extension of a website may include website design, graphics, and hosting, but does not include copy or image development. A quote may provide the additional services requested if their experience deems it valuable to the customer. It is an opportunity to show your knowledge of successful implementation and the potential to increase the budget. Most importantly, clarifying the scope will ensure that both parties are on the same page and avoid future misunderstandings. the details of "what" and "when". 

This section provides the customer with specific details on how to develop the solution. The services must be marked, what the customer expected or achieved. These must be specific. Never promise too much or less. 

Summary of the Implications of the Implementation and Recommended Next Steps

The schedule tells the customer when the services are complete. The schedule can be strict, depending on the client's specifications. It can be flexible, depending on the anticipated schedule or the date the offer was accepted. A schedule must be assigned to each delivery. This information gives the customer a context of the time required for each item and the speed at which the proposed work can be completed. The timeline is key. 

Recommended next steps for business proposal templates

Projects often take longer than expected. Make sure any potential deadline weaknesses are identified and addressed immediately. A detailed schedule shows a clear understanding of project scope and execution. Clarity is vital as on-time deliveries generally demarcate the contract and your payment. Your customer should have a clear expectation of the end products so that they know when the agreement is fulfilled and are happy to send the payment. Confusion about the results can lead to awkward conversations or even strained relationships, which are best avoided through specificity in the offer phase.

Making a Proposal Spending Plan 

It is exceptionally important for a spending plan, or project proposal to address budget concerns. A few perusers will skirt through the report and read the spending first. On the contrary, it ought to be precise, cutthroat, and straightforward. While hourly financial plans are normal, we suggest utilizing a fixed-value quote where achievable. Hourly ventures can be hard for a customer to gauge without being overwhelmed. A fixed-value bid permits you to appraise the whole task's cost and unmistakably contend on esteem. 

Regardless of which kind of spending plan, the complete bid worth ought to be separated into more modest things. For instance, advertising administrations for a book dispatch may present a proposal for $3,500. This one number may appear to be sensible to certain customers and stunning to other people. To guarantee all customers comprehend the number, separate the expenses. 

Business proposal spending plan

For this situation, break out the $3,500 into copywriting for $700, media contact for $800, media preparation for $1200, book dispatch coordination groundwork for $500, and organization for $300. The extra subtleties permit the customer to comprehend your answer and your worth. Isolating the expenses additionally permits customers to comprehend higher venture regions. Your general proposition should uphold each spending thing by an unmistakable customer advantage. 

Composing an 'About Us' Section in Your Proposal

Putting the 'About Us' segment toward the start of the proposition is the most well-known error we find in proposals. The customer is by and large worried about what the arrangement is going to be and how much it will cost. Assuming these things are satisfactory, the customer investigates the organization's foundation. The About Us, unlike popular belief, should be the convincing ending remarks, not the opener. 

about us section of business proposal templates

You can be imaginative in this part. It ought to give contact data, the foundation of your organization, and the vital workforce on the task. It can likewise incorporate past insights, contextual analyses, or test work that would give persuading proof regarding past examples of overcoming adversity in comparative tasks. 

Add Engaging and Interactive Visuals and Plans 

Designs can make it simpler for the audience members to comprehend your proposition. They can likewise be so ineffectively planned or gaudy that they reduce the task proposition. Illustrations can help establish a positive first connection. On the off chance that there is a visual architect at your organization, you ought to ask them for guidance before you begin composing. They may have a format or rules to follow. 

Understanding the distinction between great and terrible illustrations can be testing. Here are a few tips to get you started: 

Graphical Greatness 

To deliver a record that utilizes realistic greatness, it should be valuable. Your proposition ought to be stylishly satisfying to the peruser while permitting the audience to rapidly decipher its substance. Utilize a text style that is both wonderful and clear. Never utilize a textual style that looks smooth yet darkens the content, making the proposition harder to peruse. 

Visual Trustworthiness 

Wonderful visuals recount an extraordinary story. Improved outlines can streamline information focuses that don't fit inside the plan. This evacuation could conceivably be purposeful, however, it's anything but an incorrect archive. Guarantee you keep up the respectability of your work through the whole proposition advancement measure, remembering for the graphical portrayal. 

visual trustworthiness for business proposal templates

Select designs (photos, pictures, diagrams, and so forth) that precisely address your organization's past work. Try not to utilize a photo or stock picture of a deliverable that isn't your own or that you can't repeat. 

Amplifying the Information Ink Proportion 

Extraordinary designs accomplish more with less. By amplifying the proportion, more data can be passed on to the peruser in less space. This degree of realistic correspondence requires extra exertion concerning the author. It's not difficult to duplicate information straightforwardly into a proposition. It's more difficult to change the information into the clearest story. Nonetheless, the result can be critical when your customer right away comprehends the worth you give through your designs. 

Information included in business proposal templates

Change information in a passage of text or an information table into a realistic portrayal. Examine the information to incorporate essential information and eliminate the unessential. 

Stylish Class 

Use the most successfully straightforward illustrations and templates for your proposal. As an essayist, you need to process a ton of data and present it most viably. Text, diagrams, tables, photos, and symbols are for the most part devices to convey your message. Utilize the most influential apparatus to guarantee your customer is enthralled and eager to work with you. Supplant an extensive informative passage with a realistic or photo of your past work. 

These design guidelines can very well be addressed through utilizing presentation proposal templates offered by Decktopus. All our proposals are designed professionally by expert graphic designers, and are intuitively created to be engaging, informative, and interactive. Check out our free trial now!

Frequently Asked Questions

What is a business proposal?

A business proposal is basically an informational document that details the need for, the cost of, and the benefit of a solution in a certain field. The proposal usually lists all of its information (rather than hiding it behind links), can be sent as an email attachment or set up as a PDF to be uploaded. 

What is a business proposal?

Business proposals are generally used by B2B companies to send a specialized proposal to their prospective clients or by B2C companies to send proposals and inquiries on bulk orders. However, there is a trend we realized in recent years that not only corporate or B2B firms are using business proposals. There is a new industry using a lot of proposals and creating one almost every day for their clients… That industry is small businesses focused on coaching, consulting, and freelancing.

This professional coaching proposal template is prepared for executive coaches especially and it is one of the most used template Decktopus ever created.

Start working on this professional coaching business proposal now...

There is no wonder why marketplaces like Upwork, Flexjobs, and got so popular. Because people are starting to understand that literally, the experience is a new wealth.

Instead of working 9-5 under led lights, having a strict schedule, and working for other people, people are lending their own experiences to companies who need them. With the increase of small business volume, a lot more consultors, coaches, or advisors are needed. Because it’s harder and harder to find great talent because of the cost. So people are going junior people to implement new strategies built by their advisors.

Are you interested in starting your own online executive coaching business? Here’s an ultimate guide...

There is no limit to what people are doing with business proposals. We ask and get answers every day from different people on what kind of business proposal template they want and there is no single day we get surprised. People are asking for business proposal templates for so many reasons.

How do you write a business proposal?

Business proposals are documents in which a person or business offers to provide goods, services, or an idea to another person or business for a price.

Start by an executive summary, which is the first section of the proposal and it should contain information about why you’re submitting your proposal. It’s a concise 4-5 sentences that summarize your offer.

Then proceed with the problem Statement. Best to mention about services and pricing later on by giving lots of client testimonials, social proofs!

What is the format of a proposal?

A well-focused and structured proposal should answer the following questions: 

-Who is your target customer? (It’s good practice to describe their demographics, what they do for a living, where they live) 

-What problem are you going to solve with your product/service? (Writing about a problem that already exists or doesn't exist at all will not get you very far) 

-How does it work? (Provide specifics on how the proposed solution will work. Include screenshots of relevant screens if possible.) 

-Why is it better than its competition? (Is there any competition?) What makes it unique in some way? 

What is the format of a business proposal?

What topics are included in a business proposal?

A business proposal is a formal sales document that typically includes a description of the company's services or products, marketing and sales projections, and pricing strategy. It also should include information about how the company intends to use any funding, commitments from customers or other outside sources of funding or financial assistance it expects to receive in order to make the project work, and a projected return on investment timeline for any proposed government incentives. 

What topics are included in a business proposal?

How do you write a short proposal?

A short proposal should state the objectives for the project and summarize background information such as who will be affected, expected benefits, existing problem and possible solutions. The costs of implementing the proposed objectives are also noted. This is then supplemented with other material that provides sufficient detail about plans to implement the project's objectives (such as stakeholder analysis or program design), implementation procedures (appendix containing detailed budgets and timelines) and partnership programs by which services will be procured or delivered (if relevant). If this is not enough detail to demonstrate understanding of how your work will fill the need in a comprehensive way, more detailed research needs to be done first before proceeding.

How do you write a short business proposal?

What does business proposal look like?

A business proposal is a formalized sales pitch that may include many sections. It's typically 30-40 pages on paper, unless it's being delivered by a presenter in a presentation-style talk where the visuals are also used to help convey information. There are usually two phases to the proposal process, which can be called "opening" and "closing.”. Always try to go with the presentation style to be more impressive and persuasive. Who like to drown in 50 to 60 pages? 

What does a business proposal look like?

How do you start a business proposal?

Every good business proposal starts with a description of the business that you are proposing. This should include its current status, as well as any background information such as when and why the company was founded. Second, your proposal needs to outline what this venture is going to do for people and specifically what difference it is going to make in their lives; you can't get board members excited by new ideas if they don't know about them!

How do you start a business proposal?

What is the difference between a business plan and a business proposal?

When it comes down to the basics, a business plan is largely about how your company intends to make money: what product or service are you selling and where will you sell it? A proposal is more of tactical document for an investment. It should include details like your business's financials, any patents you hold, market projections and return on investment assessments--all necessary items that help convince a potential investor that giving money will be worth their while. So if your question was "Which one do I need?"...well both! But if we're being as precise as possible, then ask yourself some questions. What am I trying to find out? am I planning on approaching investors? Am I looking for funding opportunities? If raising capital, go for the business plan, if trying to sell and convince go for the proposal!

What is the difference between a business plan and proposal?

How do you write a convincing proposal?

How do you convince your boss that it would be worthwhile to invest in some new equipment? Every proposal is different. It will be more convincing if you tailor it to the person reading it, but there are a few guidelines that apply in almost all cases: 

-Tell them about your idea (a lot). Show how passionate and committed you are by telling them why they should invest their time into this project with you. If possible, try giving examples of what success would look like for both parties involved so they can see where this could go even before getting started. 

-Proposals aren't just about your product or service; instead focus on the benefits rather than yourself - talk less about who else has already bought from us and more on why other people might want to buy our stuff too? 

-It should also include specific details so there are no surprises later on down the road when things start happening quickly (and we're not talking traffic). 

-Finally keep it brief but don't leave anything out! Leave no room for surprises from readers trying to understand all aspects of your project plan--they may miss key points that would otherwise convince them into supporting it too!

-Spoon feed them with all of that juicy information so that no one can say "yes" before reading through everything thoroughly!

How to write a convincing business proposal?

What is a business proposal template?

A business proposal template is a document that has been tweaked and edited for use by many different professionals. Thanks to the Decktopus business proposal templates list you can find one that suits your team’s needs! A team of presentation specialists prepares pre-packaged content so that Decktopus users can only do slight changes just to adapt the content to the brand’s needs and packages.

The most important sections to be included in the business proposal template are the executive summary, company overview, key messages, competitive analysis, value proposition to company clientele or market segments of interest, key features/comprehensive capabilities of service being proposed for potential clients, and feasibility study of project implementation. More importantly than anything else on this project will be your ability to persuade a client you can deliver what they need at the time they want it with top-quality execution.

What is a business proposal template?

Is there any difference between a business proposal template and a business proposal?

The Business Proposal template is intended to give you a sample format for writing your proposal, which can either be used in the current state or as a guide for how you can make changes. The business proposal will be customized when we are given specific instructions and details by our consulting client.

Does a business proposal template contain real content or dumb content?

Business proposal templates usually contain "dumb" content crafted with Lorem İpsum texts, but not in Decktopus! A business proposal template is a simply company-specific framework that provides guidelines on the form and detailed layout. The information within the template is generic, reflecting the needs of most companies in a given set of circumstances. In Decktopus however, real professionals touch upon great points to cover and inspirational starting points to start with. We just want you to be fast as possible!

Does a business proposal template has dumb content?

Can I use the business proposal template without downloading it?

Yes! Despite many template places, Decktopus lets you use the template without downloading it. It keeps the document in the cloud so that you can share, present and collaborate on the document without downloading it. All templates are at your fingertips. Just start by using it by clicking on the use button above!

Where can I find a business proposal template?

You are at the perfect place! By searching through this page you can find 60+ business proposal templates to start working immediately. Marketing, Insurance, Coaching, Sales, Engineering and the list goes on…

How can I find a business proposal template?
Where to find business proposal template?

How can I use a business proposal template?

Simply by clicking on the button next to the template! After creating your account just fill in the blanks and follow the overall content flow, add what detail your business needs, and voila!

Is it easy to write my content into a business proposal template?

Yes! There are little boxes and sections in the dashboard interface, where the platform simply asks for you to fill in the blanks. After giving all the required information and not dealing with any of the other stuff, you are ready to go!

Is proposal writing hard?
Is proposal writing hard?

Is it free to use a business proposal template?

All customization, sharing options, and form addition is free for a 7-day trial period!

How to write a business proposal template?

First, make sure your template is clear and concise. You want potential clients or partners to be able to understand your proposal quickly and easily, without getting bogged down in unnecessary details.

Second, focus on the needs of your client or partner. What are they looking for? How can you help them achieve their goals? Make sure your proposal addresses these needs directly.

Finally, don't forget about the visuals.

How to do a business proposal template?

First, make sure you do your research. Know what your potential client is looking for, and tailor your proposal accordingly. Second, keep it concise and focused - remember that busy executives probably won't have time to read a lengthy document. Third, focus on the benefits of working with you rather than simply listing features or capabilities. And finally, be sure to proofread carefully before sending off your proposal!

How to create a business proposal template?

Start by doing field research and pick a template to start with. Then make your offer ready and dive in. You need to state your offer, value proposition as clean as possible so make sure to spend some time making your offer easy to understand. We suggest using a ready-to-go template where you only need to change content.

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