Know Your Prospect

Your goal should be to create an offer that your prospect can't refuse. To do this, you first have to know as many relevant things as possible about him: his aesthetics, his lifestyle, and, in the case of commercial projects, his business. You cannot please her with your work if you don't know what makes her happy in the first place. The idea is to know what is important to them, their wants and needs, and anything that can give them a clue. Use the Internet for business customers to look for information here too. You can even impress your prospect if they find out you've done your homework.

Also, maximize your meeting by avoiding questions or topics that have already been covered on your website or social channels. Speaking of questions, there are many you need to ask to be specific and comprehensive. Example: What are your expectations? Do you have a specific idea that you would like to incorporate into the design? What is your goal or goals for doing this project? If you are up to a company or business, more or less ask them. the same things - what are your goals and expectations, do you want to add certain design elements, what do you want to achieve after this project, etc.? Of course, you have to find out when to start the project.

Project when they want to get it done and how much they want to spend on the job. This part is especially helpful if you want to know where your prospect is in the planning process. Maybe he already has an idea of ​​what he would like to do with the design or whether to start from scratch. The amount of detail they provide may require more questions on your part, or you may want them to go back and sort a few things out. Sometimes the answers they give raise more questions and you shouldn't hesitate to ask them.

You may be learning more than you expected; for example, you have friends or family who may also need your help. Once you have all the important information for the project, you can start writing your application. The secret is to provide all the details the prospect will need to make a decision. This can be as simple as adding your name and contact information to the document.

Very important: Summarize the coverage of your proposed work and keep it as simple as possible. There is no need to use fancy words. It's all the easier. explain what you are up to and when it is best for both parties. Make sure you also add a timeline of milestones that show the key steps you need to take to complete the job. Your project may have several minor milestones, but to make it easier for you and the other party, only add the most important ones. the terms of payment and the schedule. Include the total price and, if applicable, a breakdown of the costs.

Let's say you ask for $ 5,000 for your services. It must be clearly stated that the cost of furniture and accessories is not included. and the client has agreed that they will be given a flat rate, no breakdown of fees is required, calculating an hourly rate allows you to list every substantial part of the project along with the time it will take to complete it and, if If you need an upfront fee before the start of the project, which is common practice, add this to your proposal.

Also, add a provision that says that the balance must be paid after the work is completed. As expected, the amount of these fees and the payment terms to be followed will be your decision. What do you want to include? Before finalizing your suggestion, look for any specific terms to use. At the end of the offer, give your prospect a clear idea of ​​what you want to do. If necessary, you can also request your signature electronically. If you just want them to sign the contract, tell them they can reply to your email with a small note that their proposal has been approved.