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After you've created an aesthetically pleasing front page (because who doesn't like beautiful things), the executive summary is the first section to tackle. It is your opportunity to introduce your company, let the reader know what you want to achieve.
This is your opportunity to develop the points that you briefly mentioned in the summary. Description used to describe the mortgage industry, its various markets, and the problems your company solves in it. List and explain the competitive advantages that contribute to the success of your company. As a mortgage broker, this may include the ability to offer more credit options than your retail competitors or access to the latest in digital mortgage technology. Strengths, in this section you explain why you will win.
Market Analysis Research is an important part of any well-written business plan, and in the Market Analysis section, this study stands out. What is the current state of the mortgage industry, where it will head in the future and how will you position your company for success based on that future? What about competitors like banks and private lenders? How do they use their strengths and hide their weaknesses? The most important thing is to consider your customer, the potential owner. Do you know what they want? Do you know how you will follow? Some answers may come faster than others, but the time you invest in the competitive analysis will help you develop a successful strategy for your market. Don't forget to use your resources.
This section provides a clear overview of how you operate and manage your business. This includes the legal structure of your organization as well as the experience and responsibilities of your management team. Whether you are new to the mortgage industry or just new to the wholesale brokerage channel, relying on the experts can make a world of difference here. Use their resources and research other successful mortgage brokers.
Independent mortgage brokers operate as a community and many veterans in the mortgage wholesale industry are ready to help you analyze your success and organize your business to emulate. and how they meet the needs of their customers. This section can be tricky for business owners looking to develop the next hot product.
Explaining the benefits of a product that doesn't already exist can be a struggle for investors and employees alike. However, if you're starting an independent mortgage business, this section is pretty straightforward: your customers want to buy homes, and you know what mortgage lenders are offering to make that purchase easier. If you want to specialize in certain types of home loans like VA or Jumbo, you can mention that here too.
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