Let's start with the first line: "Now that your idea has a proposal template, you can be a lot more confident when it comes to presenting your ideas. You'll know what to say and how to make an impact on the people in charge." Now for a great section that promotes confidence-building. "You have all the technical marketing lingo memorized and internally practiced so now it's time put together this convincing story! This way you are able to go in with solid questions to ask instead of spending weeks trying to think up possible topics."