Make the goals of your agency measurable and strive to deliver results that exceed the goals of the client. If your customer's goal is to increase awareness of a product by 8 percent, set your suggestions to increase awareness by 10 percent. Exceeding a customer's requirements is especially important when entering into a competitive interview. The target audience and their knowledge of the customer's product provide a reference to available audience research.

Describe the characteristics of the target audience in terms of age, gender, location, income and occupation name any key audience segments that the campaign should target means that You communicate with your target audience. Provide audience research data to explain why your media strategy is the most profitable coverage of your audience. Establish your creative strategy.

Determine Your Creative Strategy Include suggested ad samples and explain why they will affect your chosen media. Provide a list of key messages and explain why the messages are relevant to your target audience. Describe the actions your target audience will take in response to the campaign, such as visiting a website, contacting a call center, or requesting additional information.

Provide the client with a budget for the campaign and a schedule for releasing the media you recommend. Project plan for the detailed creative development and the finished ad production. Summarize your agency's credentials and highlight the key benefits of your campaign proposals.