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Business plans are dead, or are they? For many organizations, business plans are outdated and cumbersome documents that are created "for the sake of the cause" or because donors request it. However, a business plan can be an invaluable tool for your company; even a brief non-profit business plan urges you to research, crystallize your purpose, and refine your messages.
Plus, without a charitable or nonprofit business plan proposal, you'll find it harder to get loans and grants, attract corporate donors, meet with qualified board members, and keep your charitable organization on track. Even great ideas can be completely useless if you can't formulate, execute, and implement a strategic plan to make your idea work. So let's dive in ...
What is a non-profit business plan? Why do we need a business plan for non-profit organizations?
Dos and Don'ts of Nonprofit Business Plans - Goals Tips and plans to help you achieve your goals
Your non-profit business plan is a living document that should be updated regularly to reflect your evolving goals and circumstances. A business plan is the foundation of your organization: who, what, when, where and how you have a positive influence. The best business plans for nonprofits aren't unnecessarily long. Add as much information as needed.
They can be up to seven pages long, one for each of the key sections you read next and see in our template, or up to 30 pages as your business grows. The nonprofit is small and barely making it, or if your nonprofit has been successful for years you need a nonprofit business plan. Why?
Regardless of your size or financial status, creating a nonprofit business plan is an effective way of creating a plan for how your nonprofit organization will be run, who will be responsible for what, and how you will achieve your goals. Your nonprofit also need a business plan if you want to get the support of any kind, be it cash, in-kind, or just volunteer support. You need a business plan to convey the purpose and goals of your nonprofit organization. It is also sometimes the case that the board of directors or management under which a nonprofit organization operates requires a nonprofit business plan.
All in all, you're writing a nonprofit business plan to: Set your goals and set milestones. Understand your beneficiaries, partners, and other stakeholders better. Assess the profitability of your nonprofit and document your fundraising/financing model. Attract investments and show that you take your nonprofit seriously.
Before starting your business plan, it is important to consider: Your target audience? If you're interested in fundraising, donors will be your audience. If you're interested in partnerships, potential partners will be your audience. What should your answer be? Depending on your target audience, you may need to focus on the core message you want them to get the response you want.
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