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Use of Funds Slide Best Practices With Pitch Deck Examples

Use of Funds Slides are used to present your company’s financial information in a pitch deck with a way that is easily understandable. If you don’t know where to start, consider our best practices below!

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Marketing

December 9, 2024

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Decktopus Content Team
use of funds slide preparation, created by Decktopus content team.
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What's Inside?

There's no question that a well-presented funding slide can make or break a pitch. Even if you have the most amazing product or service in the world, if you can't convince your audience that you're worth investing in, you won't get very far.

In this blog post, we'll take a look at some best practices for creating and delivering a successful use of funds slide. We'll also provide some examples to help illustrate these concepts. Let's get started!

What is a pitch deck?

A pitch deck is simply a presentation that entrepreneurs use to communicate the key ingredients of their startup story to potential investors.

A great pitch deck should be clear, concise, and compelling, while also visual and easy to follow.

The best pitch decks tell a complete story about the problem the startup is solving, the market opportunity, the product or solution, the team, traction to date, and how all of this translates into a large business with significant upside potential.

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Additionally, a good pitch deck will address any areas of concern that investors might have and provide thoughtful responses.

In short, a pitch deck is an essential tool for any startup seeking outside investment.

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Types of use of funds slides

The use of funds slide can be a really important part of the pitch deck, and it should explain how you intend to spend your money. For example, if you are using equity financing rounds, then the use of funds slide should detail how you intend to spend that money.

One type of use of funds slide is a pie chart that breaks down the percentage of each category that will be allocated to research and development, sales and marketing, administration, and so on.

Another type of use of funds slide is a bar graph that shows how the money will be distributed over time. This can help investors see when the company expects to start spending the money and how it will be used over time.

use of funds slide template

Financial slides, on the other hand, are more detailed than the use of fund slides. To mention a little, they can be used to help present your company's financials. Some of the most common are the income statement, balance sheet, and cash flow statement.

Each of these slides can provide different insights into your company's financial health and where your funds are being allocated.

For example, the income statement shows how much revenue your company is generating and how much profit it is making, while the balance sheet shows what assets and liabilities your company has. The cash flow statement shows how much cash your company is bringing in and spending.

Best practices for use of funds slides

There are no definitive "best practices" for use of funds slides, as every company is different and will have different needs. However, here are a few general tips to keep in mind when creating your company's funds slide:

1. Make sure your numbers are accurate and up-to-date. Investors will want to see evidence that you are making smart and responsible use of the funds they invest in you.

Best practices for use of funds slides

2. Be clear and concise in your presentation of information. Investors don't want to have to dig through a bunch of numbers to figure out what's going on - they want to be able to understand your financial situation at a glance.

3. Keep it simple. Your funds slide should be clear and concise, so avoid overcrowding it with too much information.

Examples of use of funds slides

Facebook's pitch deck template

If you're looking to create a pitch deck for your startup, Facebook has a template that you can use. The social media giant released the pitch deck template that its own developers used when pitching Facebook to investors back in 2004.

The deck includes slides on the problem that Facebook is solving, the market opportunity, the product, the team, the business model, and the competition.

While it's not necessary to use Facebook's exact template, it can be a helpful starting point for creating your own pitch presentation.

Uber's pitch presentation

Uber's pitch presentation is one of the most pitches in their arsenal. It's a way to convince potential investors that Uber is a good bet and to get them excited about the company's prospects.

The pitch deck is also a valuable tool for Uber when it comes to fundraising. By giving potential investors a clear picture of the company's plans and prospects, they're more likely to invest.

Airbnb’s investor pitch deck

A pitch deck is a presentation that entrepreneurs use to pitch their business idea to potential investors. The pitch deck is a key component of the fundraising process, and it can make or break a startup’s chances of success.

Airbnb’s pitch deck is a great example of how to craft an effective pitch. The deck is concise and to the point, and it tells a compelling story about the company’s vision and mission.

It also includes concrete data points that illustrate Airbnb’s impressive growth. Perhaps most importantly, the deck conveys a strong sense of confidence, which is critical when pitching to potential investors.

Airbnb’s pitch deck

Overall, Airbnb’s pitch deck is a great example of how to effectively communicate your startup’s story.

How to make use of funds slide?

There's no one-size-fits-all answer to this question, as the best way to make a "use of funds" slide will vary depending on your company and its specific funding situation. However, here are a few tips to help you get started:

1. Start by outlining your company's key milestones and objectives, and then show how each milestone was funded (e.g., through investment, grants, etc.).

Tips for building a good pitch deck

2. Use graphs and visuals to illustrate how your company is using its funds effectively. For example, if you've received a grant for research and development purposes, you could use a graph to track how many new products have been developed with that grant money.

3. Keep it simple: Your audience should be able to understand your slide without having to read any accompanying text. Use easy-to-understand visual representations of your data, and make sure all information is accurately represented.

best pitch deck examples

4. Be clear and concise: Your slide should communicate exactly what it means in a clear and concise way. Avoid using jargon or complex terms that might confuse your audience.

Tips for building a good pitch deck

A pitch deck is a presentation that startups use to raise funding from investors. A well-crafted pitch deck should be able to articulate your company's vision, business model, and competitive advantages.

It should also provide an overview of your financial projections and use of funds. While there is no one-size-fits-all formula for a winning pitch deck, there are a few key components that every good pitch deck should have.

Do's and don'ts of pitch deck delivery

First, your pitch deck should have a clear and compelling story. Investors will want to know what problem you're solving and why your solution is unique. Be sure to articulate your value proposition clearly and concisely.

Second, your pitch deck should include a use of funds slide. This slide will show investors how you plan on using the funding you're requesting. Be sure to be realistic and clear about your plans for the use of funds.

Third, your pitch deck should be visually pleasing and easy to follow. Remember that investors will be seeing a lot of pitch decks, so you want yours to stand out. Use high-quality visuals and graphics to help tell your story in an engaging way.

high quality pitc deck

Fourth, your pitch deck should be well-rehearsed. You'll only have a limited amount of time to make your case.

Do's and don'ts of pitch deck delivery

When delivering a pitch deck, there are a few things to keep in mind in order to make the most impact.

First, use the use of funds slide to help tell your story and communicate your strategy.

Second, focus on the key points you want to get across and don't try to cram too much information into the presentation.

 communicater strategy for pitch deck

And finally, practice, practice, practice! There's nothing worse than getting stage fright in front of potential investors.

Also, there are some things to avoid doing if you want to make a good impression. First, don't use too much jargon or technical terms that your audience won't understand.

Second, don't try to cram too much information into your presentation - focus on the key points you want to get across.

Third, don't just read from your slides - engage with your audience and make eye contact.

use of funds pitch deck slide

And finally, don't forget to practice your presentation before you give it! If you follow these tips, you'll be sure to give a pitch deck presentation that impresses you.

Use of Funds Slide Best Practices With Pitch Deck Examples

What are the best practices for creating a Use of Funds Slide, and can you share pitch deck examples?

A strong use of funds pitch deck slide is a key element in any successful presentation to investors. It highlights how the funds will be allocated, providing clarity and building trust. Here’s a detailed guide on creating an effective use of funds slide, with examples and best practices to follow. Tools like Decktopus make the process seamless, helping you design professional slides that impress.

What Is a Use of Funds Slide?

The use of funds slide is a part of a pitch deck that outlines how a startup plans to allocate the capital it raises. From marketing and product development to operations and team building, it gives investors a clear view of how their investment will support growth. A great use of funds slide example should be visually appealing, concise, and aligned with the company’s business goals.

Best Practices for Crafting a Winning Use of Funds Slide

1. Clearly Define Allocations

Every use of funds slide pitch deck should provide a detailed breakdown of spending categories. For instance:

  • 40% for Marketing and Customer Acquisition
  • 30% for Product Development
  • 20% for Operations
  • 10% for Contingencies

Tools like Decktopus can help you create visually compelling charts and infographics that make these allocations easy to understand. A Decktopus use of funds slide template ensures your design is both professional and impactful.

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2. Follow Established Frameworks

  • Guy Kawasaki Use of Funds Slide Example: Guy Kawasaki’s famous 10 slides rule emphasizes simplicity and clarity. His use of funds slide example is a must-see for crafting concise, investor-focused presentations.
  • McKinsey Source and Use of Funds Slide: McKinsey’s approach provides a thorough breakdown, combining sources of funding and their utilization in one comprehensive visual.

3. Align Allocations with Goals

A really good use of funds slide links every allocation to a specific business milestone. For example, if you allocate 40% to marketing, explain how this will drive customer acquisition or increase market share. This alignment ensures your pitch deck use of funds slide resonates with investors.

4. Use Professional Design Tools

Creating a polished startup slide use of funds can be challenging, especially without design expertise. With Decktopus, you can access a range of customizable use of funds slide templates designed for startups and businesses. These templates ensure your slides are not only visually appealing but also convey the right message effectively.

Decktopus AI

Why Use Decktopus for Your Use of Funds Slide?

Decktopus simplifies the process of creating professional pitch decks, offering pre-designed templates, customizable elements, and intuitive features. Whether you’re crafting a use of funding slide or an entire pitch deck, Decktopus helps you focus on content while delivering a visually stunning presentation.

Common Mistakes to Avoid

Lack of Specificity

A vague use of funds slide pitch deck can deter investors. Use tools like Decktopus use of funds templates to create slides that break down spending categories with clarity.

Overcomplicated Design

An overly busy use of funds slide can confuse your audience. Decktopus ensures simplicity while maintaining professional aesthetics, so your message remains clear.

Failure to Connect Allocations with Outcomes

Every allocation in your pitch deck use of funds slide should tie directly to business outcomes or milestones. Use a Decktopus use of funds slide template to visually link spending categories to strategic goals.

Real-World Examples of Use of Funds Slides

Guy Kawasaki 10 Slides Approach

The Guy Kawasaki use of funds slide example is renowned for its clarity and brevity. Kawasaki’s method emphasizes presenting only essential information, making it easy for investors to grasp your plan.

McKinsey Source and Use of Funds Slide

This approach combines both the sources of funding and their intended uses. It’s ideal for businesses targeting large-scale investments, ensuring a transparent and comprehensive view of financial planning.

Slidebean vs. Decktopus

While tools like Slidebean use of funds templates are popular, Decktopus takes customization and ease of use to the next level. With Decktopus, you can tailor your use of funds slides to match your brand and business narrative effortlessly.

The use of funds pitch deck slide is a critical component of your investor presentation. By following best practices and using tools like Decktopus, you can create slides that are not only informative but also visually impressive. Whether you’re inspired by the Guy Kawasaki use of funds slide example, the McKinsey source and use of funds slide, or any other framework, the key is clarity, alignment with goals, and professional design.

Q&A: Use of Funds Slide Best Practices With Pitch Deck Examples

1. What is the purpose of the use of funds slide?

The use of funds slide provides a clear breakdown of funding needs and allocations, such as hires, product roadmap execution, or revenue growth initiatives. It is a crucial part of demonstrating your planning and management expertise to investors while aligning with your company’s revenue model and goals.

2. Why is revenue growth a key metric to highlight on a use of funds slide?

Revenue growth signals the effectiveness of your business model and its potential to scale. Including projections tied to industry benchmarks in the solution slide can help convey your market size aspirations and differentiate your approach from competitors in the same space.

3. How can the use of funds slide help in investor conversations?

The slide acts as a central document during meetings, answering common questions about the allocation of funds, hiring plans, and risk factors. It ensures clarity and builds confidence in your intentions and company growth trajectory, keeping the conversation focused on key aspects like sales processes and partnerships.

4. What makes a good use of funds slide example?

A great example includes a combination of bullet points and visuals like a pie chart or table, supported by proof of concept and screenshots where applicable. It ties in with the product roadmap and reflects actionable assumptions, offering an engaging presentation format that grabs investor interest.

5. How does planning impact the effectiveness of the use of funds slide?

Thoughtful planning ensures every dollar has a purpose, whether it’s fueling your sales plan, addressing market size opportunities, or reducing risk. This clarity boosts the return on investment and aligns with the "Why Now" factor, creating a compelling case for funding.

6. Can images or visuals enhance the use of funds slide?

Absolutely. Adding visuals like property images, demo screenshots, or charts can simplify complex data and make the slide more engaging. Such visuals also offer proof of your capabilities and enhance the reading experience, making the presentation memorable.

7. How does management expertise influence the use of funds slide?

Showcasing your management team’s experience in handling funding, partnerships, and company growth strengthens investor confidence. Highlighting past successes or hiring plans shows readiness to execute your roadmap effectively.

8. Why is market size important to include?

Including market size data communicates the scale of opportunities and potential return on investment. It demonstrates how your pricing and sales plan align with industry demand and supports your assumptions about future revenue growth.

9. What role do demo videos or screenshots play?

A demo video or screenshots of your tech company’s product can add depth to your use of funds slide. They provide investors with tangible evidence of your solution and its market readiness, adding credibility to your pitch.

10. What’s the best way to conclude a pitch with the use of funds slide?

Conclude with a concise list summarizing funding needs and linking them to company growth and partnerships. End on a note that emphasizes planning, management capabilities, and market opportunities, leaving investors confident in your intentions.

Q&A: Use of Funds Slide and Google Tools for Optimized Presentations

1. How can Google SEO tools enhance your use of funds slide?

Google SEO tools can help ensure that any online presentations or pitch deck examples you share are optimized for visibility. By using tools like Google Search Central, you can refine the metadata and improve search rankings for content tied to your use of funds slide, ensuring it reaches the right audience.

2. What is the role of Google Web Tools in creating impactful slides?

Google web tools offer various features to design and refine pitch decks, such as easy integration with Google Slides for visual presentations. These tools also support analytics that track audience engagement, enabling you to improve your presentation format.

3. How can Google Search Central benefit startup presentations?

By using Google Search Central, startups can optimize their web presence and include relevant content like a use of funds slide on their websites. This boosts discoverability when investors search for related topics, improving visibility and credibility.

4. What are Google Webmaster Tools, and how do they support startups?

Google’s webmaster tools provide valuable insights into website performance, helping startups ensure their online profiles are functional and accessible. This is especially useful for hosting demo videos or use of funds slide examples on company websites.

5. Can Google Photos Find aid in creating visuals for a use of funds slide?

Google Photos Find simplifies the process of sourcing or organizing images for pitch decks. It helps teams access stored visuals quickly, making it easier to enhance slides with property images, product shots, or proof of concept visuals.

6. Why should startups consider Google’s tools for webmasters when planning their online pitch materials?

Google’s tools for webmasters ensure that online pitch materials, including a use of funds slide, are search-friendly and meet technical standards. This makes it easier for investors to find, access, and engage with your digital content.

7. How can com search support funding presentations?

Using com search, startups can research competitors and industry benchmarks. This helps in tailoring use of funds slides to align with market expectations and highlight unique aspects of their financial planning.

8. What is the advantage of integrating web SEO tools with pitch decks?

Integrating web SEO tools ensures that your use of funds slide and other presentation materials are optimized for online search. This is crucial for startups hosting their pitch decks on a masters website or dedicated landing page.

9. How can Google tools for websites improve investor engagement?

Google tools for websites, like Google Analytics and Google Tag Manager, provide insights into how investors interact with your pitch deck materials. Tracking these metrics helps refine your approach to better showcase slides like the use of funds slide.

10. Why should startups focus on using web SEO tools for digital presentations?

Web SEO tools ensure your use of funds slide and related pitch content rank well in search engines. This increases visibility and ensures your materials appear prominently when investors or collaborators use Google tools website searches to find startup opportunities.

11. How does Google Search Central support online visibility for use of funds slides?

Google Search Central offers resources to optimize your online pitch deck materials, ensuring that key slides like the use of funds slide are indexed and discoverable by potential investors.

12. Can Google Photos Find streamline the search for pitch deck visuals?

Yes, Google Photos Find helps locate and organize visuals efficiently, whether for a demo, screenshots, or pie charts in a use of funds slide, enhancing your pitch deck’s overall design.

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