Convert this blog into a deck
Do you want to convert this blog into a deck?
Convert to Deck
 How to Write a Marketing Proposal: A Step-by-Step Guide by Decktopus content team

October 28, 2023

Can't find what you're looking for?

World's #1 AI-Powered Presentation Generator
Type your presentation title below👇🏻
Generate my presentation
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

How to Write a Marketing Proposal: A Step-by-Step Guide

Post by
Decktopus Content Team

This article offers advice on how to write marketing proposals and explain how they might be used by marketers to find opportunities for their brands.

What's Inside?

So you've been asked to write a marketing proposal. Congratulations! This is a great opportunity to show off your skills and knowledge. But where do you start? A good marketing proposal should be well-organized, concise, and easy to read. In this guide, we'll walk you through the steps of writing a proposal that will impress your clients and help you win new business. Let's get started!

What is a marketing proposal?

Marketing proposals are a way to outline an enticing marketing strategy and how it will be executed. The document should include detailed information about your plan as well, like what success looks like for you or why someone else would want this too!

Marketing proposals are a proposal given to a company that is designed to convince them of the benefits of your product or service. The purpose of marketing proposals is to persuade an organization to buy your product or service, whereas sales proposals are created in order for you as an individual to sell yourself and/or your skills. A marketing proposal uses research and data gathered over time in order to build a compelling case for why you should invest money into buying what you're selling.

marketing proposal

To summarize it should:

  • Convince an organization to invest in your product or service.
  • Contain information about your target audience, what they want and need, as well as data gathered over time that supports the benefits of your product or service.
  • Contain "social proof" to support business goals.

What to include in a marketing proposal?

In summary, a marketing proposal should include a brief introduction, a description of the services you are offering, your pricing, and your contact information. It should also highlight your experience and the results you have achieved for past clients.

A marketing proposal is not so different than a business proposal. It's a business proposal focused on marketing to clients and prepared by marketing professionals. So you might want to check the super detailed business proposal writing guide by following this link.

Sometimes we see our users get caught between a business plan and a business proposal. In principle, they are both prepared to convince people to invest in their business but they are in theory very different things. So make sure you check this article too, to break the confusion.

marketing proposal guide

The winning anatomy of a marketing proposal

We talked about the major things to include in the proposal above but let's break these into more details for a winning proposal.


The introduction is the first and most important part of any marketing proposal. It should include information about who you are, as well a brief discussion on what your company can offer clients in terms of products/services for their business needs--this way they'll know if it's worth reading further!

Brief Outline

In this section, you should outline all of the services that are included in your proposal. This way a client can see for themselves what they're getting and how much it will cost them--helping to ensure both parties understand exactly where everyone stands before any deals get made!

write a proposal

Terms and Payment

In this section, you'll want to discuss the terms of payment. It is crucial for both parties involved in contract negotiations as it outlines how much your services will cost and when payments need be made! Don't waste time or theirs by submitting a proposal if they cannot afford what's being offered- find someone who can provide quality work at an affordable price instead!!


Lastly, you need to call out the next steps that your client needs in order for them to get started on their project!

Make it easy for your clients by providing them with a call to action, preferably payment or booking links, that will remind them of all the next steps they need to take.

BONUS: Social Proofs

When it comes to marketing your product or service, social proof is an essential tool. Social proof refers to the positive effects that others' actions can have on our own decisions, and when it comes to marketing a new product, you can use this concept to build credibility and increase engagement.

proposal library

For example, including testimonials from existing customers in your marketing proposal can help convince potential customers that your product is worth buying.

Furthermore, incorporating case studies that highlight the successes of past clients can show potential buyers that you are knowledgeable about your industry and have a track record of delivering high-quality results.

Ultimately, by leveraging social proofs in your marketing proposal, you can greatly increase your chances of securing the business you want.

8 Social Proof You Can Use in Your Marketing Proposal

1) Customer testimonials

2) Case studies

3) Media coverage

4) Awards and recognition

5) User ratings and reviews

6) Number of followers/fans/subscribers

7) Social media activity

8) Celebrity endorsements

5 Marketing Proposal Examples

Planning a marketing presentation that will sell your client on the idea of investing in you? Here are some business proposal examples and templates focused on marketing businesses:

1) A creative marketing case study

2) A social media marketing proposal

3) A content marketing proposal

4) A social media marketing strategy proposal

5) A small business marketing freebie

6) Marketing project proposal

How to format and present your marketing proposal?

When formatting and presenting your marketing proposal, it is important to be clear and concise. The proposal should be easy to read and should highlight the most important points. Use headings and subheadings to break up the text and make it easier to digest.

When you're ready to send over the proposal, be sure that it includes any additional thoughts or details from speaker notes. These will help back up what is said in your presentation and show how these services could benefit them!

critical marketing proposal template

It's important to tailor the presentation of your business cards, website, or anything else you send out by including relevant case studies and statistics. Not all proposals are created equal- each one should be tailored for who will read it!

This means utilizing examples that support services offered in order make an impact on potential clients' decisions about which company they choose to go with as their partner.

A proposal is a visual representation of what you will achieve so it needs to be well-formatted and presentable. The presentation template included in this proposal builder tool will help you present your proposal with style and professionalism.

Tips for creating a high-impact proposal

When you're creating a proposal, it's important to make sure that it has a high impact--that is, to make sure that it stands out and persuades the reader to choose your product or service. There are a few things you can do to make sure your proposal is as effective as possible:

business proposal sample

Pitch Perfect

Pique their interest with a strong, compelling pitch. The more you talk about how your product or service benefits them, the better! ıt's not enough to have a great product or service anymore- you also need the right pitch.

A strong, compelling voice will capture their attention and make them want to learn more about what your company has got going on! Make sure that when talking directly at customers benefits are stressed; after all, that's exactly how they feel most interested anyways

Support Your Brand

Don't just say that you're great--back up your claims with evidence and examples! This will help persuade people into believing they should choose YOU over others who may also want them as a customer or partner.

Use specific examples and evidence to back up any claims you make about being the best option for business clients- don't just assume that they'll choose wisely without providing anything except praise!

Look Professional

Make sure the formatting is easy-to-read and professional looking with clean fonts; secondly proofread carefully before sending anything off! You'll be glad when they choose YOU over competitors because this way it will stand out from other bids or offers which means more likely success story outcomes for both parties involved.

marketing proposal industry example

Craft a winning marketing proposal

Whether you're creating a marketing proposal or putting together a presentation for your boss, formatting can quickly become a major time-suck.

Luckily, there's an easy and fast way to create professional-looking marketing materials that are perfectly tailored to your needs. By using the auto-adjusted layouts and templates available on this site, you can quickly whip up presentations, portfolios, sales sheets, and more in just a matter of minutes.

marketer template

With so many different options to choose from, you can be sure that whatever project you're working on will turn out to look great every time.

So why waste another minute formatting when there's so much more that you could be doing?

Whether you need to sell your services or convince your boss to approve your latest idea, this site is the perfect tool for getting the job done in record time. So what are you waiting for? Start creating today!

World’s #1 AI-Powered Presentation Generator
Type your presentation title below
Generate my Presentation
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

You are in!
Oops! Something went wrong while submitting the form.

Don't waste your time designing your presentations by yourself!

Type your content and let our platform design your presentations automatically. No more wasting time for your presentations. Use hundreds of presentation templates to impress your audience. This is the only tool you need to prepare presentations.
Try our Presentation Builder today >>

Do You Want To Create a Presentation?

Try Decktopus Now
World's #1 AI-Powered Presentation Generator
Type your presentation title below👇🏻
Generate my presentation
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Stay Connected

Sign up for our newsletter to stay up-to-date on the latest news and tips from Decktopus.

Let’s create a form here to get visitors’ email addresses.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Can’t find what you’re looking for?
Type your presentation title below
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Ready to dive in?
Start your free trial today.