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Presentation design basics by Decktopus content team

December 10, 2023

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How to Create a Beautiful and Appealing Presentation Design Tips, Tricks, and Templates

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Decktopus Content Team

Find out how to create a beautiful presentation with the help of these design tips, tricks and templates. For example, you can add some custom images on your slides using Decktopus

What's Inside?

When you're presenting to clients, investors, or colleagues, it's important that your slides look as good as they can.

This doesn't mean spending hours on them – there are some easy tricks you can use to make your presentation look great without a lot of effort. In this blog post, we'll give you some tips on how to create beautiful, appealing presentations. Keep reading to learn more!

6 design tips to make your audience wow

Design is a critical part of any business, but it's especially important for startups and small businesses. After all, you only have one shot to make a good first impression. These six design tips will help you create an engaging and visually appealing website that will wow your audience.

1. Start with a strong story and headline to capture your audience's attention

Whenever you're starting a business, there are a million things you need to do and it can be tough to know where to begin. One of the most important early steps is creating a brand for your company. This doesn't just mean coming up with a clever name or designing a snazzy logo. Your brand is what people think of when they hear your company's name - it's the overall perception that people have of your company.

Startup Pitch Deck Template

Good presentation design starts with a strong headline. Your headline should be something that will grab your audience's attention and make them want to learn more. It should be short, clear, and to the point. Avoid using jargon or excessively long phrases. Instead, focus on creating a headline that is both informative and interesting. Once you have a strong headline, the rest of your presentation will flow more smoothly.

With a weak headline, you run the risk of losing your audience's attention before you even begin. So if you want to make sure your presentation is effective, start by crafting a killer headline.

It's also important to make sure that your headline is relevant to the rest of your presentation. If you're giving a presentation on presentation design, for example, starting with a headline about the importance of body language in presentations is likely to confuse your audience. So, next time you're putting together a presentation, make sure to start with a strong headline that will grab your audience's attention and hold it until the very end. Otherwise, all of your hard work is likely to go to waste.

2. Use attractive and interesting visuals to break up the text and keep the focus

Is your presentation looking a little too text-heavy? If you're finding that your audience are tuning out, it might be time to add some visuals. Attractive and interesting visuals can break up the text, helping to keep your readers engaged.

Presentations are a common way to communicate information to a group. However, simply standing up and reading from a sheet of paper is often not the most effective way to engage your audience. Luckily, there are a number of ways to make your presentation more visually appealing.

Interesting Cover Slide Template

Using attractive visuals is one way to break up the text and keep your audience's attention. You can use editable poster templates to make visually appealing posters or create infographics to make your presentations more digestible. Another way to add interest is to use animation or transitions between slides. By taking the time to design an interesting presentation, you can ensure that your audience will stay engaged and retain the information that you're trying to communicate.

This can be anything from using photos and infographics to highlight key points to incorporating videos or animation to add a little bit of excitement. The important thing is to design your presentation in a way that will visually engage your audience and help them understand and remember your main points.

Bonus: Use professional stock photos from sites like Unsplash or Pexel. This will give your presentation an added level of polish and professionalism.

How to use visuals to your advantage from the rest

When creating a presentation, it is important to use visuals to your advantage. Visuals can help make your message memorable, eliminate extra text, and represent simple concepts with icons. Additionally, visuals should be used in a way that is complementary and consistent throughout the presentation.

Visual usage on slides

Some tips for using visuals effectively include:

- Use visuals to help make your message memorable.

- Use visuals to eliminate extra text.

- Use visuals to represent simple concepts with icons.

- Use visuals in a way that is complementary and consistent throughout the presentation.

3. Stick to a simple, consistent layout throughout your presentation slide

It's easy to get carried away with design when you're creating a presentation, but keeping your layout simple and consistent will make it more effective. Too much formatting can be distracting, and it's tough to keep track of different fonts and colors when you're trying to focus on the content. Stick with a basic font and color scheme, and use bold headings and bullet points to add emphasis where needed.

consistent slide layout on presentations

You'll be thankful for the simplicity when you're giving your presentation in front of a roomful of people.

Designing an effective presentation can be a tricky balancing act. On the one hand, you want to include enough visual interest to keep your audience engaged. On the other hand, you don't want to overload your slides with too much information or too many elements.

A good rule of thumb is to stick to a simple, consistent layout throughout your presentation. This will help your audience focus on the most important information and follow your train of thought more easily. Of course, there will always be exceptions to this rule, but in general, simplicity is key when it comes to presentation design.

4. Choose colors choices and tones that complement each other and create a visually appealing palette

One of the first things you'll need to do when starting a presentation is select colors that complement each other. This can be a daunting task, but it's important to choose colors that create a visually appealing palette.

Color palette usage on presentation design

When it comes to creating a visually appealing presentation, choosing the right colors is a crucial first step. While there are no hard and fast rules about which colors work well together, there are some general principles that can help guide your choices. A well-chosen graphic design tool or a logo maker can aid you in this process.

For example, using colors with a similar hue but different levels of saturation can create a harmonious effect, while complementary colors can provide a more dynamic contrast. You should also be mindful of the message you want to convey with your presentation; for instance, warmer colors tend to be more energetic, while cooler tones convey a sense of calm. By taking the time to select a well-coordinated color palette, you'll create a presentation that is both visually appealing and informative.

5. Use typography to add interest and emphasis to your words and presentation theme

If you're like most people, you probably think of typography as the fonts used in your word processor. But typography is so much more than that! Good typography can add interest and emphasis to your words, making them more readable and engaging.

font usage in presentation design

When you're giving a presentation, you want your audience to remember what you said. And one way to make sure your words stick in their minds is to use typography effectively. Typography is the art and technique of arranging type to make your words more readable, interesting, and visually appealing. By using different font styles, sizes, and colors, you can add emphasis and interest to your presentation.

And that can go a long way toward ensuring your audience remembers your message long after your presentation is over. So next time you're putting together a presentation, take some time to think about how you can use typography to add impact and emphasis to your words. It'll be worth the effort.

Bonus: Highlight important points by enlarging the font size, using a different color, or bolding the text. This will help ensure that your audience doesn't miss any of the key points you're trying to communicate.

How to use color, fonts, illustrations and design elements in your presentation


Color can play an important role in making your presentation more visually appealing and memorable. Use colors that complement each other and are consistent throughout the presentation. You can use different colors to represent important stats or trends.

design elements for presentation design


Choose fonts that are easy to read and compliment each other. Stick to one or two fonts throughout the presentation for consistency.


Use images sparingly, but make sure they are high quality and relevant to the topic of your presentation.

6. Don't overcrowd your slides - leave plenty of white space for breathing room and build a hierarchy

In the world of business, a lot can be said with just a few words. This rings especially true when it comes to PowerPoint presentations. Despite what you may have heard, slides are not meant to be filled with text - in fact, if they are, it's likely that your audience will lose focus and tune out. So what's the key to creating an effective presentation? Keep it simple! Are you not satisfied with this tip? Let's dig in more!

black space on presentation design

First, if your slides are too crowded, it's hard for the audience to know where to look. They may start reading instead of listening to you, and then they'll miss important points.

Second, if you don't leave enough white space, it can be visually overwhelming for people. It's important to have some negative space on your slides so that people's eyes can rest and they can focus on what you're saying.

Negative space is the area on your slide that doesn't contain any text or images. By using more negative space, you can make your overall presentation look cleaner and more professional.

Finally, if you overcrowd your slides, it makes it seem like you're trying to cram too much information into a short presentation. This leaves the audience feeling overwhelmed and confused, and they won't remember much of what you said. So, when you're designing your presentation, keep these three things in mind: leaving enough white space, not overcrowding your slides, and making sure the audience knows where to look.

Templates and presentation tool for creating a beautiful presentation

There are many templates for creating a beautiful presentation. You can use these templates to create a variety of presentations. The templates are easy to use and can help you create a professional presentation.

Extra Tips To Make Your Presentation Neat

Making it easy to follow and have a core message

When creating a presentation, it is important to first create an outline that covers the key points you will be discussing. This will help you stay on track and ensure that your presentation flows smoothly.

To make your presentation easy to follow, use contrast between the text and background. For example, if you are using a white background, use dark text. Alternatively, if you are using a dark background, use light text.

message on presentation design

You can also use templates to help create an appealing presentation. There are many free templates available online that you can download and customize to fit your needs.

How to make your presentation memorable

A presentation is only as good as its design. If your presentation is cluttered, confusing, and unappealing, your audience will not be engaged. Here are some tips to help you create a beautiful and appealing presentation:

- Split a group presentation by topic to keep your audience engaged. This way, each presenter can focus on their area of expertise and the audience will not get lost in the material.

- Use a variety of page layouts to maintain your audience’s interest. You can use different layouts for different types of information (e.g., text-heavy slides vs. image-heavy slides).

- Use presentation templates to help you get started. There are many free templates available online that can help you get started with a professional-looking design.

Tips for delivering a great presentation

When delivering a presentation, it is important to capture and maintain your audience's attention. You can do this by using popular images that will draw their attention. Additionally, you can use popular media to deepen your arguments and make your presentation more engaging.

To be a great presenter, you need to be masterful in presentation design. This includes knowing how to structure your slides, use visuals effectively, and deliver your content in an engaging way.

Interested in getting more tips on presentations?

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