This helps the consumers trust the brand more, knowing that the brand is doing well. A bigger following attracts new clients and helps you have a wider reach.
Sometimes, it might be mentally and physically taxing for your marketing team to continuously push through with a new board every week, which is why it’s time to think of your virtual events, and how they can help you with your content strategy.
But before we go any further, let’s get back to the basics first:
What is a Content Strategy?
Content strategy pertains to the planning, creation, execution, and monitoring of content that would be posted for an entity’s social media page. Content strategists would research how to make each content useful for the brand’s following, and how it will bring more following to the page.
Virtual events are there to increase your engagements with your clients and it’s usually easier to plan out a content calendar when there is a virtual event coming up, but it might be hard to plan out deliverables for regular days.
And a brand obviously can’t just keep pushing events in such short periods of time, it will be expensive and time-consuming. Lucky for you, if you have a great track record of pulling off successful campaigns, your virtual events can eventually help you boost your content strategy. We’re not just talking about post-event postings, but also events that you guys did after a few months or even a year!
Here are a few things how you can reminisce on your old events and at the same time help your content strategy.
You remind them that they are part of the community
Online brands or organizations are not just names, in fact, they are communities. Depending on your virtual event strategy, it’s most likely that the event you held had loads of interactive segments such as trivia games, forums, and more. For sure, you have photos with your participants who are also your clients. By posting them on your social media accounts, they see themselves and feel connected to the brand. This builds emotional rapport. They’re definitely going to react to a post where they see themselves.
Moreover, people who are not yet subscribed to your platform would also be convinced to follow your social media and become avid followers, they too would want to be part of the fun community they see online. It does not only maintain your number of followers but also has the ability to increase it as well.
Creative teams can have a break from conceptualizing
Content creation is definitely not easy. You have to keep creating a posting that your audience will love and interact with. With every content having to be a great idea, companies should really not exhaust their creatives too much as it might affect the quality of their work. This is why the snippets of your past event can be repurposed and posted again.