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January 21, 2024

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Mastering Success: Your Free Guide to Competitor Analysis Templates with Free Templates For Competitive Analysis

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This comprehensive guide unlocks the power of tailored templates, offering insights into industry-leading practices. Dive into the intricacies of competitor analysis, seamlessly blending theory with practical templates. Elevate your business acumen, identify opportunities, and chart a path to success through

What's Inside?

Mastering Success: Your Free Guide to Competitor Analysis Templates with Free Templates For Competitive Analysis

Competitor analysis is the strategic investigation of rival businesses to gain a comprehensive understanding of their strengths, weaknesses, opportunities, and threats.

It involves a systematic examination of competitors products, marketing strategies, market positioning, and performance metrics.

Conducting competitor analysis provides businesses with valuable insights into industry trends, customer preferences, and potential gaps in the market.

How To Conduct A Competitor Analysis

Competitor Analysis Steps

Steps Description
Identifying Competitors Begin by identifying key competitors within your industry and niche.
Gathering Data Collect relevant data on competitors' products, pricing, distribution channels, and marketing strategies.
SWOT Analysis Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to assess internal and external factors impacting competitors.
Market Positioning Analyze how competitors position themselves in the market and target specific customer segments.
Performance Metrics Evaluate competitors' financial performance, customer satisfaction, and market share.

Significance Of Competitor Analysis in Gaining a Competitive Edge:

Unlock your competitive advantage through strategic insights with Competitor Analysis. This vital practice provides a roadmap for success by revealing market dynamics, opportunities, and potential risks.

The following list is tailored for you to understand the significance of competitor analysis in gaining the upper hand and securing your position in the competitive landscape.

market dynamics

Explore a range of user-friendly templates designed to enhance your understanding of your competitors. When selecting the most suitable template, consider the specific aspects you wish to analyse and how you intend to present your insights effectively.

Within this guide, you'll find a collection of templates that cater to various analysis needs.


Types of Competitor Analysis Template

Competitor analysis templates are essential tools for businesses aiming to assess and compare factors like market share, product strengths, pricing, and technology.

These structured templates provide a visual overview, enabling efficient decision-making and strategy formulation to stay competitive in the market.

Marketing Competitor Analysis Template

Template Description
1. Basic Marketing Competitor Analysis Template Understand the intended value proposition.
2. SWOT Analysis Delve into each aspect, identifying factors like location, brand reputation, and potential threats.
3. Keyword Competitor Analysis Scrutinizing the keywords in both organic and paid searches.
4. 7P Competitor Analysis (Marketing Mix) Analyzing each marketing mix element for a video advertising company.
5. Social Media Competitor Analysis Identifying presence on Facebook, YouTube, LinkedIn, and determining the favored platform.
6. PEST Competitor Analysis Uncovering external factors affecting a communication platform, such as compliance regulations and technological advancements.
7. Porter’s Five Forces Competitor Analysis Evaluating each force to comprehend industry dynamics.

1. Basic Marketing Competitor Analysis Template

The Basic Marketing Competitor Analysis Template systematically evaluates key marketing components for businesses and competitors.

As a competitive market analysis template it offers a structured approach to compare taglines, target markets, organic keywords, main marketing channels, and brand voices. This tool provides valuable insights into the competitive landscape, aiding in informed decision-making and strategy refinement.

Evaluate key marketing aspects for a better understanding of your business and competitors.

  • A concise and powerful statement conveying the intended value proposition.
  • Identification of the main audience and demographic served.
  • Analysis of keywords used for organic search visibility.
  • Assessment of primary platforms and channels for marketing efforts.
  • Evaluation of the tone and messaging style representing the brand.

Basic Marketing Competitor Analysis Template Example

A fundamental tool in marketing strategy, the basic marketing competitor analysis template simplifies the process of assessing key competitors, market share, and marketing strategies. This template streamlines information, facilitating a quick comparison of strengths and weaknesses to inform agile marketing decisions.

Business and Competitor Analysis

Aspect Your Business Competitor A Competitor B Competitor C Key Takeaways
Value Proposition We provide affordable and eco-friendly home products for modern living. Quality and luxury combined in every product for a lavish lifestyle. Unmatched durability and performance in our innovative solutions. Bringing sustainability to your doorstep with our diverse range of eco-friendly goods. My business focuses on affordability and sustainability.
Target Audience Families and individuals seeking budget-friendly and sustainable lifestyle solutions. Affluent consumers looking for high-end and luxurious home products. Innovators and technology enthusiasts seeking cutting-edge home solutions. Eco-conscious consumers interested in supporting sustainable living. Competitor B targets affluent consumers with a focus on luxury.
Organic Keywords Green home products, affordable eco-friendly solutions, sustainable living essentials. Luxury home goods, premium eco-friendly products, sustainable luxury living. Innovative home solutions, durable household items, technology-driven home products. Eco-friendly lifestyle, sustainable home goods, environmentally friendly products. Competitor C emphasizes technology-driven home solutions.
Marketing Channels Online store, Social Media (Facebook, Instagram), Email campaigns. Exclusive retail stores, Luxury lifestyle magazines, Instagram for visuals. Online platform partnerships, Tech blogs, YouTube product demos. Eco-friendly marketplaces, Environmental blogs, Social Media (Twitter, Pinterest). My business utilizes online platforms and social media for marketing.
Brand Voice Friendly and approachable with a focus on sustainability and affordability. Elegant and sophisticated, emphasizing luxury and exclusivity. Innovative and tech-savvy, highlighting performance and cutting-edge features. Eco-conscious and informative, promoting a green and sustainable lifestyle. Competitor A conveys a sense of luxury and exclusivity in their brand voice.

2. SWOT Analysis Template

swot analysis

The SWOT Analysis Template serves as a fundamental framework for businesses to assess internal factors, namely Strengths and Weaknesses, and external factors, Opportunities and Threats.

This strategic planning tool provides a structured approach to understanding the current state of the business environment, enabling informed decision-making and strategy formulation.

Evaluate internal strengths and weaknesses, and external opportunities and threats for strategic insights.

  • Internal positive attributes that contribute to the business's success.
  • Examples: Established brand reputation, skilled workforce, advanced technology.
  • Internal aspects that hinder optimal performance or competitiveness.
  • Examples: Limited financial resources, outdated technology, inefficient processes.
  • External factors that the business can leverage for growth and success.
  • Examples: Emerging market trends, strategic partnerships, expanding customer base.
  • External challenges or potential risks that may impact business operations.
  • Examples: Intense competition, economic downturns, changing regulatory landscape.

The SWOT Analysis Template is a powerful tool for businesses to systematically assess and understand their internal capabilities and external environment.

By identifying strengths to leverage, addressing weaknesses, capitalizing on opportunities, and preparing for potential threats, businesses can enhance strategic decision-making and adaptability in a dynamic business landscape.

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3. Keyword Competitor Analysis Template

The Keyword Competitor Analysis Template is a strategic tool for optimizing digital marketing. It facilitates a focused assessment of both organic and paid keywords, aiding businesses in refining SEO and PPC (Pay-Per-Click) strategies for improved online visibility and effectiveness.

Analyse and compare keywords to enhance digital marketing strategies.

  • Identify relevant keywords for organic and paid search.
  • Explore and analyse keywords targeted by competitors.
  • Evaluate keyword popularity and search volume.
  • Assess the level of competition for each keyword.
  • Align keywords with user intent and marketing funnel stages.
keyword competitor

The Keyword Competitor Analysis Template empowers businesses to optimize online presence by strategically analysing and comparing keywords, enhancing overall digital marketing effectiveness.

4. 7P Competitor Analysis Template (Marketing Mix)

The 7P Competitor Analysis Template, based on the marketing mix, is a strategic framework for businesses aiming to understand and compare their marketing strategies with competitors. This template encompasses the seven elements of the marketing mix Product, Price, Place, Promotion, People, Process, and Physical.

Through a systematic evaluation, businesses can identify opportunities for growth and refine their overall marketing approach in this marketing analysis template.

Analyse and compare marketing strategies based on the 7Ps of the marketing mix.

  • Evaluate specific features, quality, and uniqueness.
  • Examine pricing strategies, discounts, and payment options.
  • Assess where products or services are sold and successful channels.
  • Analyse marketing strategies, including SEO, social, branding, and PR.
  • Evaluate organizational structure, culture, skills, and recruitment methods.
  • Understand how products or services are delivered and customer interactions.
  • Examine tangible assets that legitimize the business and prove its value.

Business and Competitor Factor Analysis

Factor Your Business Competitor 1 Competitor 2 Competitor 3 Level of Importance Key Takeaways
Product Organic skincare products with natural ingredients. Luxury anti-aging skincare line with rare botanical extracts. Affordable and diverse range of everyday skincare essentials. Premium men's grooming products with a focus on simplicity. High Your business emphasizes natural ingredients in skincare.
Price Moderately priced to make organic skincare accessible. High-end pricing reflecting the exclusivity of luxury products. Competitive pricing to appeal to a broad customer base. Premium pricing for quality men's grooming products. Medium Competitor 2 positions as a luxury brand with higher prices.
Place Online store, select beauty retailers, and eco-friendly boutiques. Exclusive department stores and high-end beauty retailers. Wide distribution through major retail chains and online platforms. Online store and specialty men's grooming retailers. Medium Your business focuses on eco-friendly and selective distribution.
Promotion Social media campaigns, influencer partnerships, and email newsletters. Luxurious product launches, high-profile brand collaborations. Seasonal sales, influencer collaborations, and digital advertising. Social media marketing, lifestyle blog partnerships. High Competitor 1 leverages luxury collaborations for promotion.
People Knowledgeable skincare experts with a focus on customer education. Trained beauty consultants providing personalized advice. Friendly customer support emphasizing product knowledge. Men's grooming experts offering guidance on simplicity. Low Staff expertise contributes to positive customer experiences.
Process Efficient online ordering, eco-friendly packaging, and timely delivery. Luxury shopping experience, exclusive product releases. Streamlined order processing, diverse product availability. Simple online shopping and straightforward product offerings. Low Streamlined processes contribute to overall efficiency.
Physical Evidence Eco-friendly packaging, minimalist website design. Luxurious product packaging, elegant brand website. Clean and visually appealing branding across products. Simple and sleek packaging with a focus on men's aesthetic. Low Physical evidence contributes to brand perception.

5. Social Media Competitor Analysis

Social Media Competitor Analysis landscape template involves evaluating your competitors' social media strategies compared to yours. It helps in content creation, defining your brand voice, and identifying relevant hashtags.

Key considerations include the platforms used, preferred platform, target audience, tone of voice, types of posts, posting frequency, follower count, engagement, and hashtags. The social media analysis template provides insights for optimizing your social media presence on Google and elsewhere.

social media

6. PEST Competitor Analysis Format:

PEST Competitor Analysis delves deeper into the external factors impacting a business, complementing the SWOT analysis. The acronym stands for Political, Economic, Social, and Technological aspects. This competitor analysis format examines how these factors influence a business environment:

  1. Political: Laws, regulations, and political forces affecting the ease of doing business.
  2. Economic: Inflation, exchange rates, interest rates, and economic conditions influencing financial aspects.
  3. Social: Demographic patterns, consumer behavior, and cultural shifts impacting business or product interest.
  4. Technological: Examination of tools, platforms, and technology that may compete or provide an advantage.

Factor Analysis

Factor Your Business Competitor 1 Competitor 2 Competitor 3
Political Stable political environment supporting business growth. Regulatory challenges due to government policy changes. Active involvement in policy advocacy for industry benefits. Adapting to new trade agreements affecting international operations.
Economic Steady economic growth contributing to increased consumer spending. Economic downturn impacting customer purchasing power. Diversified revenue streams to withstand economic fluctuations. Market expansion strategies during economic upturns.
Social Emphasis on sustainability aligning with changing consumer values. Addressing social equality issues to enhance brand perception. Active social responsibility campaigns targeting specific demographics. Cultural sensitivity in marketing campaigns for global appeal.
Technological Continuous investment in cutting-edge technology for product innovation. Challenges in adopting new technologies due to legacy systems. Strategic partnerships with tech firms for digital transformation. Early adoption of emerging technologies for a competitive edge.
Importance High High Medium Medium
Key Takeaways Your business benefits from a stable political climate. Competitor 2's diversification strategy proves resilience. Competitor 3 excels in culturally sensitive marketing. Competitor 1 faces challenges in technology adoption.

PEST competitor analysis

7. Porter’s Five Forces Examples of Competitive Analysis

Porter’s Five Forces Competitor Analysis is a framework developed by Harvard Business School professor Michael Porter in 1979. It evaluates the competitive forces within an industry, helping businesses understand their position and the overall attractiveness of the market. The five forces are:

  1. Threat of New Entrants: Examines the ease of new companies entering the industry and the impact on competition.
  2. Bargaining Power of Suppliers: Assesses the influence suppliers have on pricing and terms, considering the availability of alternatives.
  3. Bargaining Power of Buyers: Analyzes the power customers have to influence pricing and switch between brands, often influenced by the number of choices available.
  4. Threat of Substitute Products: Considers the availability of alternative products or services that could meet similar needs and impact market share.
  5. Rivalry Among Existing Competitors: Evaluates the intensity of competition within the industry, considering factors like the number of competitors and differentiation.

Porter’s Five Forces is a powerful tool for businesses to comprehend the dynamics of their industry, aiding in strategic planning and competitive positioning.

Factor Analysis

Factor Your Business Competitor 1 Competitor 2 Competitor 3
Threat of New Entrants High barriers to entry due to proprietary technology. Limited barriers; new players can enter easily. Moderate barriers with established brand recognition. Specialized industry knowledge required for entry.
Importance High High Medium High
Key Takeaways Your business faces a relatively low threat of new entrants. Competitor 2 benefits from stable, long-term supplier relationships. Competitor 1 faces challenges due to a concentrated buyer base. Your business has a competitive advantage with unique features.
Bargaining Power of Suppliers Exclusive partnerships with key suppliers for cost advantage. Multiple suppliers available, reducing individual bargaining power. Long-term contracts with suppliers, ensuring stability. Reliance on a single supplier with limited alternatives.
Importance Medium Medium Medium Medium
Key Takeaways Competitor 2 benefits from stable, long-term supplier relationships. Competitor 3 excels in culturally sensitive marketing. Your business has a competitive advantage with unique features. Competitor 1 faces challenges due to a concentrated buyer base.
Bargaining Power of Buyers Diverse customer base, reducing individual buyer power. Concentration of buyers, giving them higher bargaining power. Brand loyalty and unique offerings, reducing buyer power. Price-sensitive market with buyers having high bargaining power.
Importance High High Medium High
Key Takeaways Your business faces a relatively low threat of new entrants. Competitor 2 benefits from stable, long-term supplier relationships. Competitor 1 faces challenges due to a concentrated buyer base. Your business has a competitive advantage with unique features.
Threat of Substitute Products Unique product features reduce the threat of substitutes. Several alternatives available, increasing threat. Brand loyalty and specialized features reduce substitution. Emerging substitutes pose a threat to traditional products.
Importance Medium Medium High Medium
Key Takeaways Your business has a competitive advantage with unique features. Competitor 1 faces challenges due to a concentrated buyer base. Competitor 3 excels in culturally sensitive marketing. Competitor 2 benefits from stable, long-term supplier relationships.
Rivalry Among Existing Competitors Limited direct competitors with differentiated products. Intense competition with similar offerings in the market. Focused competition in specific market segments. High competition with frequent price wars and promotions.
Importance High High Medium High
Key Takeaways Your business has a competitive advantage with unique features. Competitor 3 excels in culturally sensitive marketing. Competitor 2 benefits from stable, long-term supplier relationships. Competitor 1 faces challenges due to a concentrated buyer base.

Elevate Your Business Game: Competitor Analysis Templates Demystified

From identifying competitors to evaluating market dynamics, each template plays a crucial role in shaping strategic decisions and fostering innovation. In this journey, Decktopus emerges as a transformative ally.

Dcektopus AI

With its user-friendly interface and a range of beautifully designed templates, Decktopus streamlines the often intricate process of competitor analysis. The power to create engaging presentations effortlessly is now at your fingertips.

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Whether you're a seasoned strategist or a budding entrepreneur, Decktopus AI empowers you to unlock the full potential of competitor analysis. So, take the plunge, sign up, and revolutionize your strategic decision-making. Your journey to mastering success begins here, with Decktopus paving the way for seamless, insightful, and impactful presentations.

Frequently Asked Questions

1) How do you write a competitor analysis?

Craft a compelling competitor analysis by identifying key rivals, analysing their strengths and weaknesses, evaluating market strategies, understanding customer demographics, and leveraging tools of Decktopus AI for a visually engaging presentation that enhances strategic decision-making.

2) What are the 5 steps to analyse your competitor?

Identify competitors, gather data on strengths and weaknesses, analyse market strategies, assess customer demographics, and leverage tools of Decktopus for impactful presentation.

3) How to do a competitor analysis including template?

Conduct a focused competitor analysis using Decktopus AI for visually impactful insights and strategic presentations.

4) What does a competitor analysis include?

A competitor analysis encompasses understanding rivals' market position, strategies, strengths, and weaknesses. It involves evaluating their customer base, technological capabilities, and unique selling points. Utilizing this information aids businesses in making informed decisions and gaining a competitive edge.

5) What exactly do customers need?

Customers need quality, value, convenience, personalization, trust, excellent service, innovation, transparency, social responsibility, and engaging communication for a positive experience.

6) What information do I need to create a competitive analysis?

For a competitive analysis, gather data on competitors' market share, financials, strategies, customer demographics, technological capabilities, and unique selling points. Utilize this information to understand strengths, weaknesses, opportunities, and threats, enabling strategic decision-making.

7) What is in a competitive analysis?

A competitive analysis involves assessing rivals' market position, strategies, strengths, and weaknesses. It includes evaluating customer demographics, technological capabilities, and unique selling points to inform strategic decision-making.

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