Marketing

Struggling With Finding New Clients? Here Are 5 Tips to Turn It Into Success

Having your own business can be difficult, but acquiring clients to keep it alive can be even more challenging. As a business owner, you might find that this is one of the most difficult and anxiety-inducing challenges.

July 4, 2022

Post by
Decktopus Content Team
Finding new clients in 5 steps with Decktopus content team

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However, it is absolutely necessary to always be on the lookout for new customers. To make this process smoother and more efficient, take a look below. We have listed some proven tips that will help you find new clients and boost your business’s growth.

Send efficient business proposals

A supplier sends a business proposal to a potential client in the hopes of obtaining a specific project. A proposal is a written document that can be requested by the client or sent without them expecting it.

It is, at its core, a sales document that contains all of the basic information found in other sales documents such as estimates, bids, and quotes.

A business proposal's goal is to win a new project, frequently with a new client with whom you don't have a prior business history. That’s why you have to be good at sending efficient proposals.

A company's proposal is frequently up against bids from competitors. As a result, the objective of a proposal is to set you apart from your competitors and illustrate the value you'll bring to a potential client.

Demonstrating how you'll save your prospective client’s time or money, or perhaps assist them to make more money, is one way to demonstrate value.

Testimonials and examples of previous projects are frequently presented to highlight your reputation and what your company is capable of. This form of proof can help you gain the trust of a potential client.

If you are just starting out and can’t quite show off some great achievements, you should definitely try to find a good business proposal template and use it for your next proposal. This will help you kick things off well and be more efficient from day one.

Use insight communities

a man taking notes
Image by StartupStockPhotos from Pixabay

Companies employ a community filled with consumer insights to find agile, actionable, first-party data from the right people at the right time at scale. Continuous, real-time customer input helps you make better strategic decisions, confirm your brand and marketing goals, and build new services and products that your customers demand.

Consumers interact with your company because they want to make a difference with the products and services that matter to them. They can also construct extensive, relevant customer profiles that complement and enhance the data recorded in your CRM or system of record because they engage with you consistently over time.

These profiles bring all stakeholders in the company together around a common knowledge of the consumer. An insight community enables you to accomplish more in less time and for less money than you could previously. With this solution, the marketing mix can be explored, developed, tested, and validated.

Be present in relevant Facebook groups

social media apps
Image by Thomas Ulrich from Pixabay

Some marketers have suggested that Facebook is no longer viable for doing business. It's easy to dismiss Facebook as a whole because pages now have a very low organic reach. But although Facebook pages are going through a rocky patch, the website can actually help you acquire clients and expand your business.

Be active in Facebook groups where you think your customers could be hanging out. For example, if you're a content writer, you should join organizations for bloggers, as these are the types of people who would benefit from your abilities.

When someone in the group asks a question, instead of being self-promotional, be extremely helpful. It doesn't get any simpler than that. The other group followers will be impressed by your knowledge and will look over your profile.

Be smart with your business blog

Writing blog entries that your prospective customers would find interesting and helpful is one of the finest, non-spammy strategies to gain clients.

  • Are you a gym coach? Give instructions on how to work out and what to eat for each fitness goal.
  • Do you work as a content writer? Write an article about the ways of crafting a fantastic landing page.
  • Are you a car mechanic? Give tips on how to drive safely when the snowy season starts.

Not only will this get people to go to your website, but it will also let you demonstrate your extensive experience and knowledge of the niche. You get to show off your skills and knowledge without pushing anything to your audience. You should also include a link or handle on your blog directing people to your business page.

Take advantage of paid ads

If you're a newer company or online store, you'll probably need to spend more money on paid advertising to attract new clients.

Ads generate quick results, producing visitors, leads, and revenues as soon as they go live. Paid ads can also improve SEO efforts by assisting in the discovery of keywords for use in organic search campaigns.

Pay-per-click (PPC) advertising, on the other hand, can quickly become costly if done incorrectly.

The following are some best practices to follow in order to get the most out of your advertising budget:

  1. Include a retargeting strategy. Not everyone who clicks on your ad, whether it's on Facebook or Google, will buy something. Remarketing/retargeting ads supplement your paid advertising by (essentially) following shoppers across the internet while displaying your adverts until they buy. Remarketing advertising can yield up to a 1,300% return on investment for some businesses.
  2. Take advantage of Google Dynamic Search Ads. The headlines and landing pages of Dynamic Search Ads draw content from your website based on what a visitor was looking for.
  3. Be smart with automation for Facebook ads. Consider deploying a chatbot to initiate a discussion with paid traffic if you decide to run Facebook advertisements.

Final words

Every company's lifeblood is its customers. That is why you require a strategy that will assist you in attracting new clients on a consistent basis. So, take what you can from the article you have just read and get ready for an influx of newcomers that will revitalize your business.



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