It's important to stay up-to-date on the latest trends in content marketing so you can continue to win more online interactions. That's why we've compiled this list of the top 10 most useful content marketing resources and tools for marketers, small business owners, and content professionals.
At the moment, the brands that can stand out from many competitors and win people’s attention are those that know how to create clickable, shareable, and eye-catching media content to attract audiences and win sales. Whether we are talking about content marketing or social media marketing, the focus of this new discovery is to transform the company into a content producer, creator, and editor.
The good news is that it doesn’t matter if you don’t have the budget of a big brand. Many free content marketing tools can help you satisfy your audience’s desire for fresh content. In terms of their functions, these marketing tools are just tools. However, as long as you use the right tools, plus a little creativity, you can open up a new way of content marketing to attract more audiences.
Whether you are a newbie to start a business or a business trying to expand your business, the 7 free content marketing tools (and some alternative tools and resources) mentioned in this article can help you create content that people can’t refuse to share. Tools are important in every stage of business management. Next, let's take a look at the tools that are suitable for original content.
Why do we want to share content?
Sharing content has become a commonplace thing so that we will not go deep into the hidden secrets behind it.
When you are racking your brains for an idea that can be spread widely, understanding the origin of the act of "sharing" will help you verify your creativity.
We share content for:
- Promote career or brand
- Develop and cultivate our interpersonal relationships with others
- Self-actualization and interaction with others
- Define yourself to others
- Bring valuable entertainment content to others
- Be grateful for others to teach them things they didn't know before, and like to impart knowledge.
- May click and share current newsworthy topics or content about celebrities.
- Everyone is very busy, so you need to grab their attention at a glance (usually through titles and pictures) and effectively convey value to them.
- Loves to laugh, and is more willing to share something that makes them laugh.
- Like to share their opinions and participate in discussions.
- Enjoy getting inspiration and motivation through content.
With the above understanding, we can officially start using tools to improve the level of content marketing.
For people who do content marketing, there are too many tools to choose from, and it even feels a little bit impossible to start. Today we would like to introduce you to 10 selected content marketing tools.
1. Google Ad Words: Keyword Tool
Keywords are the most basic and earliest form of content marketing. In this regard, Google’s products are undoubtedly more worthy of our use. With the widespread use of keywords in content marketing, the era when even one keyword can influence product sales has passed. So, as a basis, you must research keywords, but don't spend too much energy on them.
2. Jarvis.ai: Write Copy Without Overthinking
Jarvis.ai is a tool that enables you to write emails and copy for your website without having to think of what you want to say. Instead of spending hours overthinking how you want the reader to feel, what points you want them to take away or how they will respond, Jarvis removes all of that from the process and allows you to just get on with writing what needs writing. It will improve the quality of writing, optimize for SEO, and help you get more conversions. It does this by generating text based on the information you provide, such as a topic or keyword list. The system works by analyzing data on what has worked well for other websites in order to write content that will increase the chances of getting higher click-through rates and increase conversion rates. This AI copywriter can be used to produce all types of marketing copy, not just blog posts and web pages. It writes copy at an incredible pace while maintaining output quality high.
3. Generate leads using Decktopus
Instead of just plain text, use infographics and presentations to make your online content more interesting to read. It will also help in increasing the time users spend on your site which in turn increases chances of conversion. You can easily embed interactive presentations into your blog posts, emails, etc. Apart from giving freedom from designing, Decktopus brings you a new feature of interactive presentations that drive leads and boost sales in no time.
All you have to is follow these four simple steps;
STEP: 1 Create a presentation
Unlike classic presentation tools, you don't start from scratch. Select from our vast array of layouts and Decktopus converts it into a slide.
STEP 2: Insert a form
Make your presentation interactive with embedded feedback, contact forms and more!
STEP 3: Share it online
Send your document with an online link. If you would like, use your custom domain along with the document!
STEP 4: Capture leads & Analyze
Access a lead information list all of all your leads in a single dashboard and analyze your performance.
4. SethGodin’s Blog: Think Like a Bestselling Marketer
Seth Godin has been a successful writer for more than two decades. He has authored 18 books and published over 2,000 blog posts. Seth Godin’s blog has been called “the best blog about marketing” by Forbes magazine, and he has said he wants it to be "the best blog in the world". It's an insightful, often contrarian look at what works and what doesn't work in marketing, written for marketers who want to make their businesses better.
Seth speaks to marketers about how they can think like a bestselling marketer - what lessons should we learn from those who've succeeded?
To start, Seth challenges marketers to think of themselves as artists with an opportunity to create something original. Instead of bragging about their work or talking about what they do, they should focus on what makes them different. He also encourages marketers to be more intentional about the kind of creative work that they do because it’s very easy to fall into the trap of doing what everyone is doing if you’re not careful. Seth also provides advice on how creative people can make creative decisions with less fear. The key is to not judge your ideas against anyone else’s standards but instead measure it against your own standards or intuition.
His blogs are included in this list as it is the best place to start picking the know-how of the industry as well as to be fully informed about the new trends, which is of utmost importance in the field of content marketing.
5. Content Marketing Examples: Tried And Tested Examples For Every Online Business
If you're looking to improve your content marketing skills, it's helpful to know what goes into creating content that both humans and search engines love. Think back to the last thing you Googled. Did the content you discover actually answer the question you were asking? Did you feel engaged in reading the article? Were you able to find a helpful next step to learn more?
To be able to create a similar effect with your content marketing, you must know what goes into making such content and what strategy is used in its success. For this you have to study past successful strategies such as;
- Switchback Travel's Image Featured Snippet
- Toyota Europe's YouTube Featured Snippet
- Washington Post's List-based Article
- Raving Planet's Bulleted Featured Snippet
These examples and tactics used in it is very explained by Justin Champion in his article 11 Content Marketing Examples That Stand Out in 2021
6. Getting Traffic in First Months of Your Business: An Article For Dummies
The digital world is overflowing with content nowadays. It's difficult to get ahead of the competition in this content-driven world because everyone is fighting for the same audience. It's not easy to stand out in the sea of online content and get your message heard. The question becomes, how do you find a unique voice that will capture your audience's attention? How do you spread your message to a wider group of people? How can you go about building a strong fanbase for your business?
To answer these questions you should definitely Check this article by Mr Peep Laja ``How To Get Over 50 k Visits to Your Blog in the First Month''. In this article he has written his Journey of making his content visible to Huge number of audience and his strategies that made his blog more than 50 k visits in mere five months.
This article is included in this content marketing resources list as an editor’s favorite as it helped many content writers and marketers to understand basic strategies to gain online presence and growth through your content.
7. Content Marketing Metrics: What to Track? Which Metric Is OK for Your Business
As a small business owner, you can measure your success in many ways. You could track how many sales you make, the number of returning customers, or even just how much money you're bringing in. But when it comes to content marketing, what are the most important metrics to track? And which metric is OK for your business?
Content marketing is a powerful way to grow your business and brand. While it takes time to build an audience, the return on that investment can be huge. As your content marketing strategy grows, you'll want to keep track of metrics like: Reach, Perception, engagement, conversion many more. To understand more about metrics and how it is used please visit this article. This Article is very informative regarding metrics and how you can use Right content metrics in your content strategy to be able to measure your progress and compare it with your goals.
Ubersuggest is also very simple to use. Submit a keyword, then select the language and category, click Generate Suggestions, and you can list a series of related results. All the results can be exported into text format for in-depth research in the future.
Linkedin has gathered a large number of people in the industry. In addition to displaying personal career information, there are also many groups active on it. These groups can also be used as one of the channels for content marketing. It is precise because of the particularity of Linkedin users that it is more valuable, you may get professional information that is not available elsewhere.
10. Convert your articles to slides
With so many types of content marketing, how do you choose the best methods? In my opinion, the more content methods you use, the better.
Why? Because the more methods, the more traffic. One such powerful technique is slides. Using slides is such a powerful technique because you can almost double or triple your traffic in half the effort. In addition, you will reach a target audience that is interested and inclined to convert.
In Slide form your blogs, product description, ideas and organization can be showcased via sites like Slideboom, SlideShare and Expert Deck. Take advantage of the opportunity to tell a visually engaging story rather than defaulting to the written word every time.These sites are simply websites where anyone can upload and share a presentation. It's free and open to all, and promises to help you “share what you know and love through presentations, infographics, documents and more.” And like other massive user-generated content websites like Quora, Wikipedia, and Reddit, it is an absolute goldmine for SEO and content strategy. SlideShare has an audience of highly engaged users, many of whom are LinkedIn professionals. These websites' SEO authority means that content presented on sites such as Expert Deck and SlideShare is likely to have SEO value. The content itself is presented in a format that is easy to read and assimilate.
The bottom line is this:
Slide Sharing websites are a great component of any B2B content marketing strategy. If you're creating content for a blog or article anyway, turning it into slides is an obvious step. You will get more and better traffic.
11. Upflowy helps you best converts leads within your content
Upflowy is a solution that makes conversions easier. This no-code tool enables you to create engaging signup flows to outperform current signup forms. Through an interface anyone can pick up, you're able to create a brand-aligned flow that keeps your potential customers engaged. Our range of form components will keep them interested while offering the ability to reinforce sales copy, provide more context and social proof. Our conditional logic provides a great opportunity to qualify your potential leads, funneling them before they've finished the flow. Our step editing and analytics section allow for immediate experimentation and iteration through informed data feedback about the flow. The experimentation is truly realized through Upflowy's A/B testing functionality. The tool won't be eating up your developer team's time, and your company will be using a tactic previously reserved for the top 1% of businesses.
12. Glorify App
Glorify is an easy-to-use yet powerful graphic design tool that allows you to plan, design, launch and analyze all your big ideas in one place. It is a life saver for if you’re looking to easily create high-quality images without the need for pricey outsourcing .
Glorify makes design accessible to all. Entrepreneurs, marketers, agency owners, designers and just about any busy professional can use this tool to create aesthetic images that convert.
It is also super useful to Ecommerce enthusiasts who need a simple, quick solution to make their products stand out in a saturated market. With simple tools for beginners and advanced features for designers, Glorify provides a great alternative to other design tools out there.
- Has thousands of fully customizable ready-made templates
- Offers fully customizable 3D mockups and mockup scenes
- Has branding tools such as a logo maker, brand kits and template bundles
- Collaborative features and workspaces make it ideal for teams
- Has an ambitious roadmap with several future features lined up
- Has amazing customer support
Glorify offers a free plan for those just getting started. Monthly subscriptions to their Pro and Business plans cost $39.99 and $99.99 respectively. However, if you choose either plan as a yearly subscription, you will get a 25% discount.
Why turn articles into slides
Besides increasing traffic, what other reasons are there for turning articles into slides? Here are some:
- It's simple. You've already done the tedious work of researching, writing, developing, and explaining.
- It's fast. It's easy to take the time to create a slide presentation from scratch. If you have a presentation template and a few handy images, it won't take you long to put your article in a slide presentation.
- Has a high return on investment. Considering the time you spend flipping through an article in a presentation, you are getting a tremendous return on your investment.
- It generates traffic from a different source. SlideShare visitors may not be familiar with your brand or product. Delivering content via SlideShare is a great way to access new traffic sources.
- It offers a searchable discovery. SlideShare users often search for their preferred theme using the search bar or SlideShare categories. The content they see is the content they want. The advantage for you is targeted and relevant traffic.
How do you do it?
- Tailor your plan to individual points. Your article probably has a sketch. Make sure your outline is clear and can serve as a logical framework for your presentation.
- Use one slide to highlight your main point.
- Use the following slides to outline your main point.
- Make sure each slide includes only one idea. Try not to use a lot of bulleted lists.
- Use attractive images. Some designers prefer a full screen image for each slide. You may not have enough time or resources to do this, and that's okay.
- Use a lot of slides - no big deal.
- Include a call to action at the end of the slideshow.