We get it. Clickbaits work. We've even fallen for them from time to time, aren’t you here because of the clickbait title? But, at the end of the day, they are not content.
When it comes to creating content, small business owners have a lot of things to think about. In order to engage with readers and lure them in, it's tempting to resort to clickbait titles.
However, while they may result in more traffic in the short term, these tricks come with a long-term cost. Here are three reasons why click baits are not good for your content strategy.
We also do clickbaits and every marketer on earth studied clickbait at some point in their career. Because somehow you need to build the top of the funnel. You have to offer value and make people click on your content. "You'll never believe what happened when I tried this simple trick," or "This one weird tip will change your life forever." These kinds of hooks should be a part of your content strategy but they are not considered as “content”.
#1 They Don't Add Any Value To The Reader's Life
We've all seen them. The links are so ridiculous that you can't believe they actually exist. They’ve usually titled something provocative like "You Won't Believe What This CEO Did In His Office" or "This One Trick Will Make You More Productive." And we all know that clicking on them won't result in anything good. But we click on them anyway, because we're curious. We want to see what crazy thing someone did this time.
Remember the number one rule of content creation and content marketing: Providing value and giving them an offer.
But clickbait headlines don't add any value to our lives. All they do is waste our time and make us feel stupid when we realize the article wasn't even worth clicking on in the first place.
#2 They're Often Misleading Or Inaccurate
Think about yourself, when you're starting a business, you have a lot of important decisions to make. But one thing you don't need to worry about is whether or not the article you're reading is legitimate. Unfortunately, that's not always the case.
A lot of times, articles are written specifically to get clicks, with no regard for accuracy. And that can be really frustrating when you're trying to find reliable information. So what can you do? Well, the best thing is just to be aware of it and try not to get too sucked in. And if you do encounter a clickbait article, always fact-check it before taking any action.
And while creating content make sure that your content is realistic. Never offer promises, always offer inspiring, engaging, and informative content.
#3 Algorithms Seams To Like It But Actually Hates It
All the fuss about content and marketing is to obey the only god “Google”, “TikTok” or simply “The Algorithms”. Algorithms generally like clickbait titles or 3-second catchy video intros that catch attention and provide a crazy amount of traffic.
They can also push your content to get an impression, you get all happy since your strategy work. But guess what, after a while, your content will go straight to the rabbit hole because your content gets suspicious to the algorithms. They get a crazy amount of traffic but time on the page is 5 seconds, share and engagement rates are below 0.5%.
For this reason, algorithms stops favoring your content to others and there is generally no free-turning back.