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May 3, 2024

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Maximizing Conversions: The Definitive Guide to the Best Sales Funnel Builders and Tools

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Discover the top sales funnel builders and tools for optimizing your marketing strategy. From user-friendly interfaces to competitive pricing, explore the best options like ClickFunnels, Leadpages, and FunnelKit to build effective sales funnels that convert leads into salesS.

What's Inside?

Within the realm of internet marketing, sales funnels are the foundation of prosperous companies. They maximize conversions by guiding prospective clients through a path from awareness to purchase. However, without the proper resources, building a successful sales funnel can be challenging. Sales funnel builders can help with that.

These solutions simplify the procedure by providing flexible funnel customization options, strong features, and user-friendly interfaces. We'll explore the top sales funnel builders available in this article, covering everything from UI design to cost, to help you make wise choices and grow your company.

What is Sales Funnel Builder?

A sales funnel builder is an all-inclusive software program that enables companies to quickly and effectively create, maintain, and enhance their sales funnels. A sales funnel is essentially a graphic depiction of the customer journey that leads potential customers from initial awareness to final purchase. Sales funnel builders make this process easier by offering drag-and-drop interfaces that are easy to use, enabling companies to graphically create their funnels without requiring technical or coding knowledge.

These platforms frequently have a wide selection of pre-made templates that are suited for different phases of the sales process, from lead generation to conversion. This helps companies to save time and money by implementing efficient funnel tactics fast. Furthermore, automation tools that automate tedious processes like email marketing, lead nurturing, and follow-up sequences are provided by sales funnel builders.

Businesses may enhance engagement, boost conversion rates, and maintain constant communication with leads by optimizing these procedures. In conclusion, companies looking to streamline their sales procedures and increase profits will find sales funnel builders to be an invaluable resource.

Sales Funnel Builder

Why is the Sales Funnel important?

Because it gives companies a formal framework for comprehending and optimizing the customer journey, the sales funnel is a key idea in marketing. Here's why it's so important:

  • Guides the Customer Journey:

Potential buyers can use the sales funnel as a roadmap to help them through every step of the purchasing process. It aids companies in determining prospects' current stages of the buying process and the steps they should take to advance them.

  • Increases Rates of Conversion:

Businesses may find and fix any obstacles or bottlenecks that might be stopping leads from moving on to the next level by segmenting the customer journey into discrete segments. This makes it possible to focus optimization efforts to raise conversion rates at every level of the funnel 

  • Offers Understanding of Consumer Behavior

A thorough understanding of customer behavior, preferences, and pain areas can be gained by analyzing the sales funnel. By monitoring key performance indicators (KPIs) including conversion rates, average time spent at each stage, and drop-off points, companies may better understand their target market and adjust their marketing strategies.

  • Improving Lead Nurturing

By giving businesses the ability to send prospects relevant material and messages at every stage of the purchasing process, the sales funnel helps to support efficient lead nurturing. Businesses can establish credibility and trust by offering value and attending to the needs of prospective clients, which will ultimately increase the chance of conversion.

  • Optimizes Marketing Strategies:

Businesses can maximize the success of their marketing efforts by optimizing them with an understanding of the sales funnel. Businesses may spend resources more effectively and attain superior overall outcomes by understanding which strategies and channels work best at each level of the funnel.

  • Drives Revenue Growth:

In the end, the sales funnel plays a critical role in increasing revenue. Businesses can lower client acquisition expenses and boost sales and income by assisting prospective customers through the purchasing process and optimizing conversion rates.

Revenue Growth

In conclusion, the sales funnel is crucial because it gives companies a well-organized framework for bettering lead nurturing initiatives, boosting conversion rates, learning about customer behavior, understanding and optimizing the customer journey, and boosting revenue growth.

Which Companies Should Use a Funnel Builder Software?

Software for funnel builders can be advantageous to a broad spectrum of businesses in diverse sectors. The following categories of companies can profit greatly from funnel builder software:

E-commerce Businesses:

E-commerce businesses may design sales funnels that are optimized for product pages, cart abandonment recovery, upselling, and cross-selling by using funnel builder software. These funnels increase revenue from online sales and encourage conversions.

Service-Based Businesses:

Software for funnel building can be used by service-oriented companies, including freelancers, agencies, and consulting firms, to generate leads, set up consultations, and eventually turn prospects into customers. They can expedite their lead creation and client acquisition procedures by building targeted funnels.

Information Product Sellers:

Businesses that sell information products—like memberships, ebooks, or online courses—can utilize funnel builder software to design sales funnels that efficiently generate leads, increase traffic, and advertise their goods. Lead magnets, email sequences, and conversion-optimized sales pages can all be found in these funnels.

Software as a Service (SaaS) Providers:

Software for funnel builders can be used by SaaS organizations to develop onboarding funnels that assist customers with the signup process, encourage account activation, and advertise upgrades or other benefits. This enhances user retention and boosts subscription income.

Brick and Mortar Companies:

Utilizing funnel builder software to design funnels for lead generation, appointment booking, or advertising in-store events and promotions can help brick and mortar businesses as well. These funnels have the potential to boost foot traffic and revenue.

Affiliate Marketers:

Affiliate marketers may efficiently promote affiliate items by using funnel builder software to design sales funnels, bridge pages, and landing pages. They can increase their affiliate revenue by optimizing their funnels for conversions.

Affiliate Marketers

Startups and Small Businesses

Funnel builder software helps startups and small businesses with limited resources to compete more successfully with larger organizations by streamlining their marketing efforts. With the help of these tools, you can easily create funnels that seem professional without having to hire expensive agencies or possess substantial technical knowledge.

Marketing Agencies

With the use of funnel builder software, marketing firms can provide their clients with personalized funnels that show off the value of their offerings and provide quantifiable outcomes. This can increase general efficiency while assisting in bringing in and keeping customers.

In conclusion, funnel builder software can help any business that wants to improve conversions, increase leads, and streamline their marketing efforts. Regardless of your industry e-commerce, SaaS, affiliate marketing, or service delivery funnel builder software provides useful tools and capabilities to help you more successfully accomplish your marketing objectives.

Sales Funnel Software Features

A multitude of potent features included in sales funnel software are intended to make the process of building, maintaining, and refining sales funnels as simple as possible. Here's a closer look at these salient characteristics:

  • Interface with drag and drop:

Most sales funnel software has an easy-to-use drag-and-drop interface that makes it possible for users to create and modify their funnels without any prior coding experience. This capability allows for quick and adaptable design adjustments to suit certain company requirements.

  • Pre-designed Templates:

Frequently, a collection of pre-made templates is offered, encompassing all kinds of funnels like lead creation, sales, webinar registration, and more. These templates give consumers a place to start, saving them time and assisting with the funnel construction process.

  • Tools for Automation:

Features that allow for automation are essential for optimizing marketing procedures. Automation technologies like email sequences, follow-up actions, and workflow automation are frequently included in sales funnel software. Through the funnel, this automation facilitates the successful engagement of leads at every point of the customer journey.

  • A/B testing, or split testing:

Users can compare various iterations of their funnel pieces, including headlines, graphics, or calls-to-action, to see which works better using split testing, often known as A/B testing. This tool finds the best techniques to assist maximize conversion rates.

  • Reporting and Analytics:

Tools for analytics and reporting offer insightful information on funnel performance. To evaluate the success of their funnels and make data-driven decisions for improvement, users can monitor metrics such as conversion rates, traffic sources, and return on investment.

  • Utilizing Marketing Tools:

A coherent marketing plan requires seamless connection with various marketing platforms and solutions. To guarantee efficient data flow and automated workflows, sales funnel software frequently connects with email marketing programs, CRM systems, payment gateways, and other tools.

  • Personalization Choices:

Users can customize their funnels to fit their brand identity and marketing objectives thanks to the flexibility of modification. With the use of sales funnel software, customers can design distinctive and captivating funnel experiences for their audience by adjusting aspects such as colors, fonts, layouts, and more.

  • Performance & Scalability:

Businesses may need different funnels as they expand. Scalability is a feature that the best sales funnel software provides, allowing for more traffic and leads without compromising functionality. This guarantees that as the company grows, the software will continue to be dependable and effective.

Performance & Scalability

To sum up, sales funnel software integrates these functionalities to offer users an all-inclusive toolkit for developing high-converting funnels, streamlining marketing procedures, evaluating outcomes, and refining tactics to get optimal outcomes.

What are the Benefits of Using Funnel Software?

Software for sales funnels has many advantages for companies trying to maximize marketing spends and increase lead generation. Here's a detailed look at the benefits of utilizing funnel software:

  • 1. Simplified Funnel Creation: 

With the use of pre-designed templates and simple drag-and-drop interfaces, funnel software makes it simple to develop professional-looking funnels without the need for coding knowledge. Businesses save time and money by using this to streamline the funnel creation process.

  • 2. increased Conversion Rates:

Funnel software helps optimize funnels for increased conversion rates with features like split testing and automation. Through experimentation with various components and the automation of subsequent activities, companies may determine which ones are most effective and enhance their funnel performance over time.

  • 3. Improved Lead Development:

Automated lead nurturing via email sequences, follow-up actions, and customized messaging is made possible by funnel software. By doing this, leads are kept interested throughout the customer journey, which raises the possibility that they will convert.

  • 4. Making Decisions Based on Data:

Conversion rates, traffic sources, and return on investment are just a few of the important insights that can be gained from the analytics and reporting features found in funnel software. Businesses can use this data to inform their decision-making so they can efficiently allocate resources and optimize their plans.

  • 5.Cost and Time Savings: 

Funnel software helps firms cut costs by optimizing the funnel construction process, eliminating repetitive operations, and offering insightful data. It gets rid of the necessity to invest money in manual operations or hire pricey companies.

  • 6. Competitive Advantage: 

By streamlining their marketing initiatives and providing a flawless client experience, companies who employ funnel software obtain an edge over their rivals. They may draw in more leads, turn those leads into consumers more skillfully, and eventually beat rivals in their field.

Competitive Advantage

In brief, the advantages of utilizing funnel software encompass expedited funnel development, elevated lead nurturing, better conversion rates, data-informed decision-making, scalability, amalgamation with marketing tools, financial and temporal savings, and a competitive edge in the marketplace.

How to Choose a Sales Funnel Software

Achieving your business objectives and optimizing the efficacy of your marketing campaigns depend on selecting the appropriate sales funnel software. While choosing a sales funnel software, keep the following important factors in mind:

1. Identify your needs and objectives:

Determine your unique demands and objectives first. Take into account elements like your target market, your budget, and the kind of funnels you wish to build. Ascertain whether features like as split testing, email marketing automation, and tool integration are necessary.

2. Usability:

Search for a sales funnel software that has features that are easy to use and an intuitive UI. If you don't have any technical experience, creating and managing your funnels will be made easier with a drag-and-drop editor, pre-designed templates, and intuitive navigation.

3. Template Library:

Verify whether the program provides a range of pre-made templates for various kinds of funnels, including those for product sales, lead generation, and webinar registration. You can save time and get started more faster if you have access to a template library.

4. Capabilities for Automation:

In order to nurture leads down the funnel and optimize your marketing processes, automation is crucial. To effectively engage prospects, make sure the program has automation capabilities like email sequences, follow-up actions, and workflow automation.

5. A/B testing, or split testing:

Select a piece of software that enables split testing so you can maximize your funnels' conversion rates. Seek for tools that let you test various funnel components, such headlines, pictures, or calls to action, and monitor the effectiveness of each iteration.

6. Reporting and Analytics:

Making data-driven decisions and monitoring the effectiveness of your funnels depend on analytics and reporting solutions. Verify whether the program offers thorough analytics, which should include data like ROI, traffic sources, and conversion rates.

7. Options for Integration:

Take into consideration the software's integration options. To guarantee a coherent marketing plan, it should easily interface with the other platforms and tools you use for marketing, like CRM systems, email marketing software, and payment gateways.

8. Assistance and Instruction:

Choose a software vendor who provides top-notch training materials and customer assistance. Having access to dependable support—whether it be in the form of tutorials, live chat assistance, or a knowledge base—can help you solve problems and get the most out of the program.

9. Cost and Expandability:

Lastly, think about the software's scalability and pricing options. Make sure the software can grow with your company as it does by selecting a plan that meets your needs and your budget while still providing the features you require.

Here are some useful tools for Sales Funnel:


A cutting-edge platform for presentations, Decktopus provides more functionality than just slide production. It is a great option for developing sales funnels since it offers a full arsenal for crafting dynamic, captivating presentations.


  • User-Friendly Interface: Making presentations and sales funnels is made easier with Decktopus's user-friendly interface. Users may simply add features to their funnels and customize templates with its user-friendly drag-and-drop capabilities.
  • Template Library: A variety of expertly created templates, including ones especially for sales funnels, are available in the platform's library. These templates help customers get started fast and efficiently by covering several stages of the funnel, from lead generation to conversion.
  • Interactive Features:

Users of Decktopus can add interactive components to their presentations, like forms, quizzes, and clickable buttons. By guiding the audience through the funnel and engaging them, these features boost interaction and conversion rates.

  • Tracking and Analytics:

With the use of integrated analytics, users may monitor the effectiveness of their sales funnels and presentations. Metrics like time spent on each presentation, conversion rates, and engagement rates offer insightful information for maximizing the effectiveness of the funnel.

  • Combination:

Decktopus easily interfaces with other programs, including email marketing platforms and CRM systems. This streamlines the sales process by allowing users to automate lead nurturing and follow-up tasks.

Decktopus AI


  • Limited Customization:

Compared to other funnel builders, Decktopus may offer fewer customization choices despite its large selection of designs. The platform might not offer as much customisation as users would want.

  • Cost:

Businesses on a low budget could find Decktopus' price options unsuitable, particularly if they just need the most basic funnel construction features. However, for companies looking for a complete solution, the platform's features and capabilities can make the price worthwhile.

Important characteristics:

  • Access to expertly created templates for every level of the sales funnel with the Template Library.
  • Drag-and-drop Interface: A simple interface that doesn't require any coding experience to construct and customize funnels.
  • Interactive Elements: To engage users and direct them along the funnel, include forms, quizzes, and clickable buttons.
  • Analytics: Monitor performance indicators to maximize funnel efficiency and make informed choices.
  • Integration: Easily integrate with additional tools for lead nurturing and automated follow-up.

How to Use Decktopus to Create Sales Funnels:

Decktopus uses its interactive presentation elements to give a different approach to creating sales funnels. The following is how to utilize Decktopus to make a successful sales funnel:

  • 1. Start with a Sales Funnel Template:

Decktopus provides customers with specific sales funnel templates that are intended to assist them in creating their own funnels. These templates are thoughtfully designed with elements such as calls-to-action, interesting content sections, and lead capture forms to guarantee a smooth transition from lead generation to conversion.

  • 2. Customize with Interactive Elements:

After selecting a template, you can alter it to match your messaging and brand. With Decktopus, you can incorporate interactive features into your presentation, like questionnaires, quizzes, and clickable buttons. For instance, you could put up a contact form to get visitor information or a "Download Now" button to promote lead magnet downloads.

AI presentation
  • 3. Assist and Screen Leads:

Engage your audience at every stage of the funnel and efficiently qualify leads using Decktopus. Use interactive surveys and quizzes to learn important details about your prospects and divide them into groups according to requirements and interests. By doing this, you can make sure that at every point of the funnel, the proper message is being delivered to the right audience.

  • 4. Direct Conversion Leads:

With Decktopus, you can provide targeted content and calls-to-action that encourage leads to convert as they move through the funnel. You can purposefully include components such as a time-limited offer, a free trial signup, or a webinar registration in your presentation to nudge leads in the direction of a purchase.

  • 5. Track and Enhance Efficiency:

With Decktopus, you can monitor your sales funnel's performance in real-time thanks to its integrated analytics dashboard. Keep an eye on metrics like lead quality, conversion rates, and engagement rates to pinpoint areas that need work and optimize your funnel for greater outcomes. You may decide where to concentrate your efforts and resources for the most impact by examining this data.

  • 6. Seamless Integration:

Your sales funnel and other marketing platforms and tools, like email marketing software and CRM systems, can be easily integrated with Decktopus. This further increases the efficacy of your funnel by enabling automatic lead nurturing, follow-up sequences, and streamlined communication with prospects.

Dectopus AI

With the help of Decktopus's user-friendly interface, interactive features, and analytics power, you can quickly develop your business by generating a dynamic and captivating sales funnel that increases conversions.

Here are other tools for Sales Funnel:

HubSpot Lead Management

Key Features

  • templates for landing pages
  • Automation of emails
  • Automated follow-ups and lead assignment
  • Timeline of contacts and division

The tools available on the HubSpot Growth Platform offer some of the best methods for creating and managing a strong, efficient sales process that can produce the outcomes your company need. The extensive feature set of the platform includes email automation, a platform for producing and distributing content offerings, and traditional sales funnel tools like landing page templates.

Key Features

  • templates for creating sales funnels to get you started
  • Resources to Create and Market Virtual Courses
  • Management of dropshipping

With tools like a sales funnel builder, autoresponder, dropshipping services, business automation, and many more to help you launch and manage your online business, is an all-in-one marketing platform.

You can create landing pages and sales funnels using the funnel builder in less than a minute. You can create email campaigns and deliver email newsletters with ease thanks to the integrated email autoresponder. With all three of the available options, you can also create membership websites, which is perfect for creating online courses.


Key Features

  • Integrating and customizing emails
  • Automation of sales
  • database of leads in real time
  • Tracking conversions

WishPond is a comprehensive cloud-based platform designed to assist you in capturing leads and nurturing them through your sales funnel as soon as possible. WishPond contains every feature you could possibly want in a sales funnel, and then some. WishPond lets you use custom pipeline stages to show users alternative landing pages and information according to where they are in your funnel.


WishPond's software is not tailored to small firms, but it does offer alternatives that suit the requirements and financial constraints of startups. With customers like Sony, CBS, and Walmart, it's an impressive platform with an equally great clientele.


Key Features

  • Creation of personalized sales funnels Automation processes for marketing and aftercare
  • A/B testing using a drag-and-drop landing page editor

For good reason, ClickFunnels is among the most well-known sales funnel software products available on the market: it's simple to use. The platform includes capabilities, such as an accessible web page editor and email and Facebook marketing automation, to walk consumers through every stage of the sales process.


Additionally, the platform provides a one-click upsell solution that upsells customers automatically when they make any kind of transaction from your website. It might be a useful strategy for raising possible sales from the entirety of your clientele. It provides additional options to customers who have expressed interest in your product or service and are likely to make a purchase from you.


Key Features

  • Tools for creating online courses, coaching programs, subscription services, and more
  • Create a funnel using a variety of pre-made shapes.
  • Automated customer interactions using mobile apps

You may generate interest in your product or service and convert that curiosity into actual sales and new clients with the help of Kajabi's general marketing and funnel solutions. Its fully integrated, code-free landing pages provide a polished look with little setup or need for prior web design knowledge.

Having an efficient sales funnel is essential for organizations to draw in, interact with, and turn leads into customers in the cutthroat business world of today. A number of potent features are available in sales funnel software to improve conversion rates, accelerate revenue development, and expedite the funnel creation process. With features like drag-and-drop interfaces, analytics capabilities, and automation tools, these platforms give organizations what they need to be successful with their marketing campaigns.

Notably, Decktopus is a sales funnel builder in addition to being a flexible option for making captivating presentations. Businesses wishing to develop visually stunning and extremely efficient sales funnels will find it to be the perfect option thanks to its user-friendly interface, large template collection, and interactive capabilities. Decktopus allows customers to personalize their funnels, include interactive components to engage prospects, and monitor performance metrics to continuously adjust their methods for optimal outcomes.

While there are other funnel building solutions on the market, like ClickFunnels, Leadpages, and FunnelKit, Decktopus provides a special method that blends the effectiveness of presentations with the features of a conventional funnel builder. Regardless of your size—small, startup, or solo Decktopus offers the skills and tools required to build effective sales funnels that increase conversions and advance your company.

Decktopus AI


1) Which sales funnel is best?

The best sales funnel depends on your specific needs and goals. Some popular options include ClickFunnels, Leadpages, FunnelKit, and Decktopus. Each platform offers unique features and benefits, so it's essential to evaluate them based on factors such as ease of use, customization options, integration capabilities, and pricing.

2) What's the best sales funnel software to use in 2024?

In 2024, the best sales funnel software may vary depending on your business requirements. However, Decktopus is an excellent choice for businesses looking for an innovative and user-friendly solution. With its interactive features, extensive template library, and seamless integration options, Decktopus empowers users to create engaging sales funnels that drive conversions effectively.

3) What is a sales funnel software?

A sales funnel software is a specialized tool or platform designed to help businesses create, manage, and optimize sales funnels. These platforms typically offer features such as drag-and-drop interfaces, pre-designed templates, automation tools, analytics, and integration capabilities to streamline the funnel-building process and improve conversion rates.

4) Is there a free sales funnel?

While there are free trials or limited versions available for some sales funnel software, fully functional free sales funnel software is relatively rare. However, Decktopus offers a free trial that allows users to explore its features and create basic sales funnels. Additionally, there are open-source and DIY options available for businesses willing to invest time and effort in building their funnels from scratch.

5) Is a sales funnel profitable?

Yes, a well-designed and optimized sales funnel can be highly profitable for businesses. By guiding prospects through the buying process and nurturing leads effectively, sales funnels can increase conversion rates, drive revenue growth, and maximize return on investment. However, the profitability of a sales funnel depends on various factors, including the quality of leads, the effectiveness of the funnel's design, and the overall marketing strategy. Using a robust sales funnel software like Decktopus can help businesses achieve their profitability goals by creating engaging and efficient sales funnels.

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