Client Story
Laiún,Fernández Sabella & Smudt
About the Firm
Based in Buenos Aires, Laiún, Fernández Sabella & Smudt (LFS) is a leading professional services firm specializing in tax, transfer pricing, and valuation.

From our very first call with Florencia Fernández Sabella and her partners, we could tell they were not your average consultancy team. The atmosphere was upbeat, collaborative, and full of energy - the kind of team that genuinely enjoys what they do.

By the time they reached out, they were already power users (and fans!) of Decktopus, exploring ways to take their experience to the next level with a fully branded, AI-ready slide library.
PROBLEM
Manual slide creation holding back a high-performing team
Despite their enthusiasm for AI tools, the team’s slide creation process was still highly manual.
They were:
Building decks from static PowerPoint templates,
Copy-pasting slides from older presentations,
Adjusting branding elements by hand, and
Spending valuable time reformatting layouts.
Even with clear brand guidelines, consistency was difficult to maintain at scale, especially when multiple partners and associates contributed to the same deliverables.
AGITATE
As demand grew, inconsistency and rework grew with it
As their firm grew, presentation needs multiplied, from client proposals and valuation reports to internal updates and training decks.
But each person’s interpretation of the brand slightly differed, which led to:
Inconsistent slide formatting,
Repetitive review cycles,
And extra time spent fixing design details instead of fine-tuning content.
They wanted a reliable system that would allow their brand to scale as fast as their work — keeping every presentation cohesive, polished, and instantly recognizable.
SOLUTION
Embedding LFS’s brand into a reusable, AI-ready slide system
We worked closely with the LFS team to build a 100% branded slide library within Decktopus AI.
This included:
Their official color palette, typography, and logos,
AI generation rules that automatically apply their brand identity to every deck.
Professionally structured layouts for recurring use cases, and
Even with clear brand guidelines, consistency was difficult to maintain at scale, especially when multiple partners and associates contributed to the same deliverables.
RESULT
Faster, cleaner, on-brand decks for every client, every time
Since integrating their brand into Decktopus AI, the LFS team has:
Cut down hours spent on deck formatting,
Achieved full brand consistency across presentations,
Empowered every team member to produce on-brand materials quickly, and
Turned their presentation process into a scalable, efficient workflow.
TAKEAWAY
When your brand scales with AI, your team can focus on the work that matters
For Laiún, Fernández Sabella & Smudt, bringing their brand into Decktopus AI was more than a visual upgrade, it was a workflow transformation. If your firm is still navigating folders of templates, scattered fonts, or endless formatting rounds, LFS’s story shows how quickly that can change
Bring your brand into Decktopus AI, and let your team focus on what they do best — while your slides take care of the rest.