Pantone's Color of the Year 2023 has been announced, and it's a vibrant, lively hue: Viva Magenta. Pantone CEO, Laurie Pressman stated that this color was picked to evoke feelings of optimism, energy and confidence and encourage creative thinking. Pantone's team examine trends from all over the globe to inform their Color of the Year Template, finally settling on Viva Magenta after searching for a color to reflect this challenging yet determined year with an uplifting tone. Pantone is sure that this eye-catching pink shade will be an amazing choice for anyone looking for a more playful and joyful feel in their design projects.
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