Design has become such a hot word for many industries including medical technology, consumer packaged goods, and, even, retail banking. In fact, top companies have invested exorbitant amounts of money in creating design and innovation labs. A critically acclaimed research conducted by Mckinsey & Company revealed that firms who follow design best practices do significantly better than their peers. In fact, design-focused firms deliver 32% higher revenue growth and 56% higher shareholder return on average. So what, indeed, makes design such a critical facet for so many companies?
5 Benefits of Design for Businesses
1. Design Determines the Foundation of a Brand’s Image
Remember the Coca Cola design; who can forget? That means their design standards are extremely successful. The first thing a company does when it's trying to differentiate itself from its competitors is determining a brand image that is going to set them apart. A key way to set that up is through design. With a solid design plan, a brand can maintain a striking, consistent, and original brand image that helps them achieve their goals. With a proper design, you can help preserve or even boost your brand value and recognition.
2. Design Validates a Brand for its Customers
It takes about 50 milliseconds for a user to gain an idea about their view of a website. More than half of site visitors spend less than 15 seconds on a website. What do they look at while they determine if they want to stay on the site? One word: design. 75% of consumers say they judge a site by its design. Through professional looking design you can manifest to your consumers that you can be trusted and that your product will be worth their attention even at first glance.
3. Design Makes your Product Better
Through implementing best design practices, you are actually improving the user experience. Many users value aesthetics; it is what holds their attention, keeps them engaged and asking for more. Prioritizing design thinking for user experience is the main way of ensuring user happiness. Design improves the 3 main features of UX as follows:
- Visceral: Create a positive first impression!
- Behavioral: Let your users enjoy the experience!
- Reflective: What is the message you want your users to understand?
4. Design Helps you Communicate Better
Brands are usually founded with a central purpose to represent a concept, idea, or in some cases even data. Being able to convey the message may be harder than you think! That is where the design of the business comes in to explain what is difficult through using visuals. 65% of people learn better through visuals. In fact, tweets with images receive 150% more retweets! Design helps you turn this into an advantage and induce clarity in addition to visual recognition.
5. Design Enhances Visual Appeal
You have your brand story that will attract the attention of customers. But what about engagement? Engaging customers in the right manner can be done with solid visuals that can not only communicate complex information but also maintain communication for the future. The corporate communication world has transformed from content-centric to image and video-centric. With a great design, you can reinvent your brand’s standing and clearly communicate your value in an attention-grabbing manner.
The bottom line is: design matters and will only be more important as we come to the end of 2020. That is why at Decktopus, we let our design experts handle your presentation designs and template structures, leaving filling out the content as the only thing you will need to worry about. Check out Decktopus now!